We provide LeanWorkers with

Competitive salary, commission and annual bonus

Flexible working time

10 days+ paid annual leave

Company insurance

Annual health check

Hefty options, opportunities to share company's growth

Unscheduled sharing activities for us to progress together

Free food and transportation for OT

Birthday, holiday gifts

Marriage and birth gifts

Can-tine with all kinds of tea and coffee

Special treat and holidays for girls

We want to grow better with you.
  • Chinese National Day client support detail time table

    Dear Clients,

    In the nationwide Celebration of  Chinese National Day, LEAN WORK wish you a pleasant golden week!

    During the golden week, LEAN WORK's retention team still offer in time online consulting services  9:30-22:30 (GMT+8) . Normally we'll reply you within an hour.

    Detail “Holiday Responsible Time Table” is listed as below for your information!

    For a perfect experience, LEAN WORK sticks to provide customers with timely and optimal services all year round.

    LEAN WORK will always be with you!

  • HIT! BROKER WORK Version Hierarchy is Coming!

    In August 2014, LEAN WORK launched the world's first Broker CRM system-BROKER WORK.

    Five years refinement perfects BROKER WORK,which attracts over 500 Brokerages to choose it.

    Five years of extensive exploration, BROKER WORK creates another innovation that provides customized versions for diversified brokerages.

    This version hierarchy is the one that formed by splitting the original "united" product functions and combing fragments that perfectly match brokers' business requirements. BROKER WORK presently comes into two distinct versions: Standard version and Pro version.

    Why we process version hierarchy?

    Every revolution is the result of careful consideration.

    This is the reason: Version hierarchy of BROKER WORK is "tailored broker CRM solutions " that derived from years of exploration in the financial field, over 500 diversified broker service experiences, extensive knowledge of forex, securities, and futures alongside with successive refinement of product functions.

    From Client Portal to IB Portal, back-office approval to CRM, and finally to Business Intelligence. We never stop the in-depth analysis of broker business scenarios. This effort, to some extent, helps to successively extend the coverage of front end and middle end for the security business.

    Brokerages served by LEAN WORK, are of diverse types: startup brokerages, small and medium brokerages, and transnational licensed brokerages. It can be found amid the service process that brokerages of different types, business model, operation growth mentality and needs of CRM tools are different.

    Some brokers prefer cheap price to functions; some value process regulation that requires certain tools to improve management and operation efficiency; while others take importance in data security and function stability, especially internal and regulatory compliance.

    Through further study, we found that BROKER WORK version hierarchy is of great use to better match functions brokers demanded, avoid unnecessary spend as well as achieve a demand-based purchase.

    Meanwhile, streamlined value-added service will reduce the purchase cost whose component functions are classified into its corresponding product version. Clear version futures save brokers from hidden fees, they can simply select the desired version.

    The business automation tool-BI dashboard, for instance, was a part of value-added service functions, now allocated into Standard and Pro version.

    Standard or Pro?

    Standard version and Pro version, are both designed for diversified brokers. The former is for small and medium-sized brokerages, the later for medium and large licensed brokerages.

    LEAN WORK with years of experiences has noticed that small and medium brokerages mostly adopt "sales-oriented" business growth mode. They lay emphasis on customer relationship and sales process management. Furthermore, the management is of great awareness of process and compliance. In pursuit of higher efficiency and lower cost, they are eager for a comprehensive CRM tool that can manage internal workflows, customers and agents.

    Standard version is designed based on the business model and pain points of small and medium-sized brokerages.

    This version involves IB Portal, Client Portal, Back Office, and BI. The full-featured CRM system is able to realize the internal process standardization and improve operation efficiency of this kind of brokerages.

    As regard to medium and large licensed brokerages, rules are different.

    These brokerages, as a rule, are installed with sound sales, marketing teams and regulatory management system, with customers thoroughly covering many countries and regions. Likewise, managers are aware of "data-driven growth" and value data security and compliance, resulting in great complexity of the approval process.

    Given that deficiency, we released the Pro version to content their business requirements.

    Five highlights of BROKER WORK Pro version:

    • Customer segmentation, as well as account segmentation, help brokers to achieve precise operation and refinement marketing.
    • Custom tunning commission parameters provides high-efficiency and facilitated settlement.
    • Customized approval process enables multi-level approval.
    • The customized report supports the free combination of fields, create reports your design.
    • Customized account open sheet and process assist brokers to comply with internal regulation and regulatory compliance.

    KYC, Appropriateness Test, Exclusive Operation Promotion Links...There are much more strong futures awaiting for you. Come and learn more details.

    Click here to know more about the detailed comparison of Standard version and Pro version.

    Contact us

    Our current customers can contact customer success manager in the after-sales group to be alerted about details. While new customers can get a free trial just by clicking "Application" to submit information or leaving a message in our WeChat.

    Standard or Pro, which one do you prefer?

  • Brokers vs IB: how to be the best partner

    Not long ago, we did a small investigation.

    The results of the survey changed my perception of brokerage and IB relationships.

    I used to think that brokers and IB are "best CPs".

    They are together to provide customers with the best trading and service experience.

    Unexpectedly, mutual distrust can turn them into "enemy of interests."

    Andy is the COO of an overseas licensed brokerage firm. He is responsible for the development and branding of the Asia Pacific market.

    He was very upset recently.

    "The supervision is getting stricter, the market is shrinking, and the competition is getting more intense. When I first came into the Asian market, I was full of confidence. I wanted to enter the market quickly through the local IBs. But the quality of the IB was too bad. I have encountered great difficulties. Even worse, I have also encountered some "bad IBs" who bring huge risks to the platform."

    Andy said, "I am eager for quality IB resources. But it's too hard to find them."

    Brokers are afraid of encountering "bad IBs", and IB is also afraid of encountering "bad platforms."

    Li is the boss of an IB firm who has been doing business for many years.

    Li said, "My biggest concern is the security of funds. My customers are all my old friends. They trust me very much. Now in this market, I am most afraid of encountering "bad platform" and the security of funds can not be guaranteed. I let my customers use several platforms to spread risk, but I still worry about the security of the funds. "

    Li sometimes considers whether he should have his platform to ensure the security of funds or not. But the high cost and lack of experience of being a broker let him be discouraged.

    Is the broker and IB the opposite of the interests?

    Let's go back to the beginning of the IB.

    IB, Introducing Broker, originated in the futures market and was later widely used in the foreign exchange market.

    The main goal of IB is to provide services to localized customers and let the brokerage platform do the execution of the transaction and back-office operations.

    Then IB can get a commission from brokers. In general, the more customers trade, the more commissions IB can earn. In the United States, IB is regulated by the NFA.

    An IB can be a person, a group of people, or a company.

    In theory, anyone can be an IB, but some individuals or businesses are more capable than others to be successful IBs, such as:
     High traffic website
     Stock/futures brokerage company
     Forex trader who made profit
     Asset management company
     Training institution
     A company builds trust with wealthy investors

    Since IB's income is mainly from the broker's profits, why do the brokers not directly develop customers, but choose IB to provide services to customers?

    Develop direct customers by broker themselves is a good way to obtain customers, but IB is also an important source of customer acquisition.

    1.IB helps to improve customer acquisition efficiency and reduce the workload of brokers. Brokers focus on the mid- and back-office operations of the transaction, while IB focuses on providing specialized services to customers.

    2. Open offices around the country to serve customers is too costly for brokers and does not have economic benefits. But this is what IB good at. Because they operate small offices across the country.

    The reason why IB cooperates with brokers is mostly because of insufficient finance. Most IBs do not have the money to directly provide transactions to customers, which involves regulatory licenses, LPs, necessary technical facilities and the huge cost of maintaining trading platforms.

    Brokers and IBs should be the "best CP", not the "enemy of interest."

    So, how can brokers and IB become the "best CP"?

    The biggest contradiction between brokers and IB is “lack of trust”. So it is especially important to regain trust.

    For brokers, be open and transparent, ensure the security of funds, provide customers with good trading experience, these all help brokers to win the trust of quality IB.

    Here are some important characteristics that brokers should have:
     Safeguard funds
     Provide a good trading experience
     Quality customer support/service
     Provide the necessary support for IB

    For IB to achieve long-term success, they must keep the focus on customers.

    To ensure the long-term interests, IBs should provide customers with quality services, appropriate education, and appropriate advice for different investors, so that the customer's life cycle can be extended.

    To win the trust of customers and achieve mutual benefit, Brokers and IBs should trust each other and do their things.

    Are you a broker or IB?


    If you have a story that you would like to share with us, please feel free to contact us:

    Email: marketing@lwork.com

  • How to Choose the right Financial CRM Provider?
    How to Choose the right Financial CRM Provider?
    How to Choose the right Financial CRM Provider?

    Ok, after learning so much about financial CRM, how do you choose a CRM provider?

    First of all, the product itself meets your needs or not.

    Different brokers have different functional requirements for financial CRM systems. Some may only need basic account opening and task dealing functions, some require a full set of customer management, IB management and task dealing management, and some require special functions such as real-time rebates and scheduled rebates.

    Brokers need to choose the right financial CRM system based on actual conditions.

    Second, consider the brand and strength of the technology provider.

    You'd better choose a CRM provider with stable business performance and sufficient technical talent.

    Stable business performance can guarantee that they will provide you with stable technical services during the process of using their financial CRM system.

    At the beginning of the establishment, brokers might not pay attention to the reliability of Financial CRM providers, and chose the "cheapest one". However, just after they used the CRM system, his technology provider went bankrupt. Eventually, brokers were unable to access CRM system data and their business was seriously affected.

    Choosing a reliable financial CRM provider will ensure that there is technical support behind you. So you can focus on business growth without worrying about technology.

    So, what key points should you consider when choosing a financial CRM provider?

    1. Provider’s reputation in the whole industry. Are their product and technical strength verified by many peers?

    2. The size of the company's technical team. How good is their technology, and can it provide long-term technical support?

    Finally, consider cost and docking.

    When considering costs, not only the price of the financial CRM system itself, but comprehensive costs should be considered.

    1. The cost of the product itself

    That is the price of the product itself, such as the monthly fee for a cloud-based financial CRM solution.

    2. Docking costs

    Data must be migrated to the financial CRM system in some way without losing potential customers, databases, follow up records, etc. The cloud financial CRM solution is simple and fast-docking, so it is convenient for brokers to quickly carry out business.

    3. Cost of use

    Is the performance of the financial CRM system stable and user-friendly?

    Does the CRM provider provide adequate training and customer support?

    These all affect your subsequent experience.

    Your business may have just started, and you want to focus all your energy on business growth rather than technology development. The financial CRM system in SaaS mode is your best choice.

    LEAN WORK's financial CRM system——Broker Work, serving more than 500 financial brokers, has comprehensive functions, stable performance, and mature technology, and is well received by the industry.

    We mainly deploy financial CRM systems in SaaS mode, including Basic and Pro versions, and different versions have different functions. Start-up brokers can choose the Basic version to facilitate quick business. When the business grows, it can be upgraded directly from the Basic version to the Pro version to meet more business needs. Mature brokers can directly choose the Pro version to help your business grow.

    At the same time, LEAN WORK also provides a privatization deployment solution to better meet the needs of brokers for data security, regulatory compliance, and internal business system integration.

    Financial CRM solution—Broker Work


    financial crm guide free ebook
  • Where to Find the Best Financial CRM System?
    where to find the best financial crm system
    where to find the best financial crm system

    When you decide to purchase a financial CRM system to help your business grow, do you know where to find the most suitable financial CRM system?

    These are the most common choices.

    1.  Online search

    In the Internet age, search engines have given us great convenience. With a search engine, we can almost know everything that happens in the world, including: What is the best financial CRM system?

    Baidu and Google have a lot of introductions about financial CRM systems, but you need a keen eye to find the financial CRM system that is right for you.

    2. Participate in industry exhibitions

    Brokers can participate in financial industry exhibitions and find the most suitable financial CRM system at the exhibition.

    For example, iFX EXPO is a high-end event for professional financial institutions. Many industry-related companies will be invited to participate in the exhibition, such as brokers, traders, IBs, and technology providers. LEAN WORK, as a leading financial technology provider, has invited to participate in the exhibition five times.

    3. Peer recommendation

    The circle of finance is not big, peer recommendation is also a way to choose financial CRM.

    What financial CRM system is used by your peers? What are the advantages and disadvantages? You can explore from friends.

    LEAN WORK's financial CRM system serves more than 500 financial brokers, and maybe your peers use our products.

    4. Channel recommendation

    For the brokerage platform that is being built, your contractor may recommend some financial CRM systems or include the financial CRM system in the construction solutions they provide.

    Some contractors may even [give free CRM] in order to attract customers. However, please don't be blinded by [gift] and [free]. Be sure to understand the relevant functions of the product, and whether it can meet your business needs.

    Online search, participation in exhibitions, peer recommendation, and channel recommendation are all good ways to choose financial CRM. But either way, you should try it before making a decision.

    The best way is to [apply for a free trial]. This way you can quickly see if the function of the CRM system meets your needs or not.

    Love Financial CRM?

  • The Best Time to Purchase A Financial CRM System
    When is the Best Time to Purchase the Financial CRM System
    When is the Best Time to Purchase the Financial CRM System

    No matter which financial CRM system you purchase, choosing the best time to buy can bring you the most benefit.

    According to our experience, most brokers often purchase financial CRM systems during the following periods.

    1. The middle and late stages of platform construction

    For brokers who are building platforms, they will usually consider purchasing a financial CRM system in the middle and late stages of construction.

    why?

    The early stage of the construction process is mainly about company creation, official website design, and trading platform selection. In the middle and late stages of construction, you should consider the parts related to business processes, such as: How do customers open accounts? How to carry out customers’ follow-up management? How to manage IBs and perform rebates?

    These issues are all related to financial CRM solutions. Therefore, brokers in the late stage of construction have to start to consider which supplier's financial CRM system to choose.

    A good financial CRM system can help brokers solve customer account opening process, IB management issues, and customer follow-up, management, and task dealing issues, allowing brokers to manage platform business more automatically and efficiently.

    2. New brokers need to replace the financial CRM system

    New brokers that have just been established may have a tendency to replace the financial CRM system after 2-6 months of operation.

    At the beginning of its establishment, brokers may have chosen a financial CRM system provided by a certain IT provider for various reasons, but it took two or three months to discover [it’s not easy to use].

    Maybe the product itself is not designed properly, and can not meet the needs of the actual business process of the brokerage. Maybe that the brokerage needs some special functions, the existing CRM system cannot be satisfied.

    There may be many reasons, but the end result is that new brokers are beginning to consider replacing existing financial CRM systems and choosing new technology providers.

    3. Mature brokers open up new markets

    With the tightening of supervision in Europe and the United States, more and more established veteran brokers have begun to implement a globalization strategy and lay out the Asia-Pacific market.

    At this time, the financial CRM system used by the company headquarters is likely to be unable to meet the localized market demand, and the brokers need to purchase a more suitable financial CRM system.

    For example, in China, Malaysia, and other countries and regions, the IB model is the most popular way to get customers.

    Since the IB structure has many levels and many rebate rules, the financial CRM system of the brokerage company must have a multi-layered rebate function. Obviously, choosing the most appropriate financial CRM system will help brokers quickly adapt to the local market.

    For example, well-known brokers such as LMAX have chosen the [Financial CRM System - BROKER WORK], which is popular among Asia Pacific brokers, to help them develop their local market business.

    Are you building your brokerage platform now?

    Or are you considering replacing your existing financial CRM system?

    Or have you just entered the Asian market and want to find the best CRM solution?

    No matter which situation you are in, choose the most suitable financial CRM system and start growing your business quickly!

    Love Financial CRM?

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  • 5 Reasons to Choose A Cloud-based Financial CRM System
    Cloud-based Financial CRM System
    Cloud-based Financial CRM System

    What is a cloud-based financial CRM system?

    Cloud-based financial CRM means that CRM software is hosted in a cloud server. All users can access cloud-based CRM software anytime via the Internet.

    When information is stored in the cloud, you and your team can access CRM data from a mobile device or tablet to view customer information at any time.

    Upgrade your brokerage business to the cloud

    The huge and complex financial CRM system is no longer popular, and the days when IT teams are required to install and maintain systems are gone.

    Today's financial CRM system is not only more advanced in technology, but also more user-friendly. IT companies provide a variety of solutions to meet the unique needs of brokerage firms.

    Here are five reasons why brokers should consider upgrading their brokerage to the cloud:

    1.   Rapid deployment without installation

    Cloud financial CRM system does not need to be installed. Brokers only need to connect to the Internet, then they can log in and use it easily.

    You don't have to pay for hardware and server maintenance, and you don't need to have permanent IT staff on site, so you don't have to worry about complicated installations, data migration, or even software updates! - All of this can be done remotely for you.

    2.   Seamless access

    Because the server is cloud-based rather than a specific office or location, any device can be used to access a cloud-based CRM system anytime, anywhere.

    24/7 accessibility is the biggest advantage of the cloud financial CRM system.

    cloud-based financial crm

    Imagine that when you are on the road, your boss suddenly asks you to report the current number of the platform, or to find out the contact information of an important customer right away. What should you do?

    Must you go back to the office to do all this?

    NO!

    With the cloud financial CRM system, you can access the system anytime, anywhere in the office, train station, coffee shop, home.

    You only need to connect to the Internet to access the system from any device, whether it's a desktop, laptop, smartphone, or tablet. This is especially convenient for any modern business.

    3.   Flexible and scalable

    With a financial CRM system, small brokerages are likely to start only with functions that help them complete their current job and are related to their unique needs.

    However, as your business grows, you may decide to need more capacity, new features, or more advanced modules. In this case, you can immediately upgrade your cloud-based financial CRM system to meet your new needs.

    For example, if you use LEAN WORK’s financial CRM-BROKER WORK, you can upgrade it from the basic version to the Pro version as your business grows.

    4.   High level of data security.

    Financial CRM systems installed in the cloud use modern encryption methods to protect data.

    When a virus threat is detected, IT specialists will take immediate steps to protect data security. At the same time, all data is backed up on multiple servers after encryption to ensure that it is not lost.

    A good financial CRM system also allows brokers to control who can view the data. These all help to protect the security and privacy of brokerage data.

    5.   Affordable - especially for small brokerages

    The cost of an on-premise financial CRM system is relatively high, in addition to the initial cost of purchasing hardware and software, as well as the ongoing cost of upgrades and maintenance. All of this is especially difficult for small businesses.

    Cloud-based financial CRM systems usually charge monthly/quarterly/yearly, or according to the number of users.

    IT company will provide technical support and system maintenance as well as free software updates, which will greatly reduce the IT cost of brokers. It is very cost-effective for small brokerages.

    Love Financial CRM?

  • How to get financial CRM system: buy or develop by yourself?
    How to get financial CRM system: buy or develop by yourself?
    How to get financial CRM system: buy or develop by yourself?

    Before introducing technical means to improve your customer management, IB management, and workflow management, brokers will first encounter such a multiple-choice question: buy a financial CRM system or develop it yourself?

    financial crm system

    Develop CRM

    Using your own financial CRM system you may be very happy, but first, ask yourself two questions:

    1. Do you have a technical team that understands the business?
    2. Do you have enough development time?
    3. It usually takes at least 3-6 months to develop a complete financial CRM system.

    If your technical team is not familiar enough with business logic, it may take longer to modify the financial CRM system. The cost of raising a group of technicians is also a factor you should consider.

    Due to the large scale of the organization and the relatively stable business, the large brokerages have sufficient time and money.

    At the same time, they also have professional technical personnel to do technical things, so they have the ability to develop their own Financial CRM system.

    But for small and medium-sized brokerages, it is imperative to achieve business growth rather than developing a perfect financial CRM system. Therefore, the purchase of financial CRM system has become the best choice for them.

    Buy a financial CRM system

    If you choose to purchase a financial CRM system, there are three issues to consider:

    1. How much is your budget?
    2. How high is your requirement for matching products?
    3. How high are your performance requirements?

    According to the degree of product matching and the budget, brokers have the following options:

    1.Purchasing a generic version of the SaaS service

    If the financial CRM system provided by the service provider fully meets your needs, you can use the generic version of the SaaS service.

    SaaS CRM systems usually pay by the month, quarter, year, or by a number of users. The docking is fast and the cost is low, which can help brokers to start a business quickly.

    2.Custom Development

    Many times, the financial CRM system already on the market does not fully meet your needs.

    If the broker has already selected a financial CRM system and wants to add certain features to the system, then you can choose custom development.

    Custom development requires an extra charge, so brokers must have sufficient budget.

    3.Purchase API+ development yourself

    When you don't want to start completely new and have high requirements for product matching, you can choose to purchase the API of the financial CRM system and then develop it yourself.

    Of course, you must have a professional technical team to achieve that.

    4. Private cloud or privatized deployment

    Brokers with high-performance requirements can choose a private cloud or privatized deployment, but at a higher cost than the generic SaaS service.

    After learning about so many financial CRM solutions, which one do you think is best for you?

    Love Financial CRM?

  • 5 benefits why you should use financial CRM system

    5 benefits why you should use financial CRM system
    5 benefits why you should use financial CRM system

    1. Establish brokerage business online

    Account opening? Deposit? Task processing? These can all be done online.

    The financial CRM solution covers the entire process of the brokerage business, helping brokers to better conduct online business.

    2. Provide data support for evaluating IB quality

    Brokers with IB mode are often troubled by finding quality IBs and calculating rebates.

    Choosing excellent financial CRM can help brokers:

    1. Systematically manage IB
    2. Set multi-level rebate
    3. Automatic rebate
    4. Tracking the quality of direct customers developed by IBs

    Evaluate the quality of the IB with data and find the best IB with the highest input-output ratio.

    3.360° comprehensive understanding of customers

    With financial CRM, brokers can manage all customer data in one entrance and understand the whole picture of customers.

    Also, it can track the whole process of customers from account opening,deposit to transactions, which helps brokers to establish marketing activities in line with customer value journey and increase single customer income.

    4. Keep track of the platform's core operational data

    Because financial CRM can collect the core data of the platform and display it visually, the broker can use the dashboard tool to keep track of the operation status of the platform easily.

    5. Discover high-quality marketing access channels

    Brokers have invested heavily in their customer acquisition strategies. But in many cases, they don’t know which channel is the best to acquire customers.

    Financial CRM can track customer growth trends and conversions across different channels, helping brokers analyze channel quality and identify which one is worth investing.

    Love Financial CRM?

  • 7 signs that brokers need the financial CRM system

    When do brokers have to use financial CRM?

    No matter how big your company is, the days of managing potential customers and customers through spreadsheets, WeChat, QQ, paper, etc. are over.

    At the beginning of your brokerage business, it is best to have a financial CRM system to achieve a complete task processing process and efficient IB management, customer management.

    If you don't do this, as the business grows, you will soon find yourself in trouble.

    When you encounter the following 7 signs, you need to take financial CRM seriously:

    1. It is difficult to assess IB quality and find quality IBs

    The IB model is one of the most important ways to get customers in the retail foreign exchange market.

    Finding quality IB is a core theme that many brokerage owners have long been concerned about.

    However, with the increase in the number of IBs, it is hard for brokers to assess IB’s quality. Some bad IBs can bring risks to brokers.

    When you don't know how many direct customers each IB has developed, how is the quality of IB's direct customers, how many people are depositing money, and how much is the transaction volume? It will be difficult for brokers to assess the quality of the IBs.

    The financial CRM system can automatically count the number of direct customers developed by the IB through the exclusive promotion of the link.

    At the same time, the trend and subsequent status of the number of direct customers can be displayed graphically.

    Financial CRM provides data support for brokers to eliminate inferior IBs and find quality IBs.

    2. The rebate rules are complicated, and manual calculations always go wrong.

    If your IB system is large, you must have experienced the distress of multi-layers rebate calculations.

    The rebate rules are not only complicated, but they can also change frequently.

    Employees spend a lot of time calculating rebates and often make mistakes!

    Using financial CRM can help you achieve automatic rebates, freeing you from manual calculations and improving work efficiency.

    3. It is difficult to quickly understand the customer's overall picture

    The particularity of the financial industry, in addition to basic customer information, such as name, contact information, etc., as well as account information, such as account number, password, account type, transaction records and so on.

    The complete solution of financial CRM includes opening account and the management platform built around the customer so that the broker can understand all the information of the customer at one entrance and quickly understand the whole picture of the customer.

    4. Unable to analyze marketing channel quality

    Marketing activities are an important way for brokers to market.

    But the ads have been played so much, the money is spent a lot, how many customers are brought?

    What are the customer conversion rates for different channels?

    Which channels are worthy of promotion and which should reduce investment, financial CRM can provide data support for the channel quality assessment of brokers.

    5. Don't know which part of the customer conversion needs to be optimized.

    You may find that there are quite a lot of new customers who recently open account, so you are happy.

    Until the end of the month, the statistics show that the new account opening customers did not bring you real income!

    They may be stuck in the deposit, or they may have deposited, but they are not trading.

    How do you know which stage needs to be optimized and needs improvement?

    Financial CRM's customer conversion funnel can help you count customer conversions in different segments, allowing you to quickly identify the conversion stage that needs improvement.

    6. Want to start controlling the permissions of the platform role.

    In the beginning, you may have several roles, be a boss, and be customer service. You have to look at the customer information, and you will do the task review.

    As the business continues to grow, the number of customers grows, and the role of employees begins to have different responsibilities.

    You can't have all the people with the same admin rights.

    Customer service is customer service, sales are sales, finance is finance, and each person should have specific permissions depending on their responsibilities.

    At this point, you need a financial CRM system which can customize permissions, optimize internal management process, and protect customer data.

    7. Want to know the status of platform operation data at any time.

    Many times, due to the lack of automated technical means, brokers are unable to keep track of the core operational data of the platform.

    How many customers are there on the platform now?

    What is the amount of deposit?

    What is the monthly trading volume?

    These core data often require manual summary reporting.

    Financial CRM visualizes the platform's core data through business intelligence(BI)tools, and can also send data reports to brokers every workday.

    The person in charge of the platform can keep abreast of the operation status even if he or she is not in the company.

    Love Financial CRM?

  • Chinese National Day client support detail time table

    Dear Clients,

    In the nationwide Celebration of  Chinese National Day, LEAN WORK wish you a pleasant golden week!

    During the golden week, LEAN WORK's retention team still offer in time online consulting services  9:30-22:30 (GMT+8) . Normally we'll reply you within an hour.

    Detail “Holiday Responsible Time Table” is listed as below for your information!

    For a perfect experience, LEAN WORK sticks to provide customers with timely and optimal services all year round.

    LEAN WORK will always be with you!

  • HIT! BROKER WORK Version Hierarchy is Coming!

    In August 2014, LEAN WORK launched the world's first Broker CRM system-BROKER WORK.

    Five years refinement perfects BROKER WORK,which attracts over 500 Brokerages to choose it.

    Five years of extensive exploration, BROKER WORK creates another innovation that provides customized versions for diversified brokerages.

    This version hierarchy is the one that formed by splitting the original "united" product functions and combing fragments that perfectly match brokers' business requirements. BROKER WORK presently comes into two distinct versions: Standard version and Pro version.

    Why we process version hierarchy?

    Every revolution is the result of careful consideration.

    This is the reason: Version hierarchy of BROKER WORK is "tailored broker CRM solutions " that derived from years of exploration in the financial field, over 500 diversified broker service experiences, extensive knowledge of forex, securities, and futures alongside with successive refinement of product functions.

    From Client Portal to IB Portal, back-office approval to CRM, and finally to Business Intelligence. We never stop the in-depth analysis of broker business scenarios. This effort, to some extent, helps to successively extend the coverage of front end and middle end for the security business.

    Brokerages served by LEAN WORK, are of diverse types: startup brokerages, small and medium brokerages, and transnational licensed brokerages. It can be found amid the service process that brokerages of different types, business model, operation growth mentality and needs of CRM tools are different.

    Some brokers prefer cheap price to functions; some value process regulation that requires certain tools to improve management and operation efficiency; while others take importance in data security and function stability, especially internal and regulatory compliance.

    Through further study, we found that BROKER WORK version hierarchy is of great use to better match functions brokers demanded, avoid unnecessary spend as well as achieve a demand-based purchase.

    Meanwhile, streamlined value-added service will reduce the purchase cost whose component functions are classified into its corresponding product version. Clear version futures save brokers from hidden fees, they can simply select the desired version.

    The business automation tool-BI dashboard, for instance, was a part of value-added service functions, now allocated into Standard and Pro version.

    Standard or Pro?

    Standard version and Pro version, are both designed for diversified brokers. The former is for small and medium-sized brokerages, the later for medium and large licensed brokerages.

    LEAN WORK with years of experiences has noticed that small and medium brokerages mostly adopt "sales-oriented" business growth mode. They lay emphasis on customer relationship and sales process management. Furthermore, the management is of great awareness of process and compliance. In pursuit of higher efficiency and lower cost, they are eager for a comprehensive CRM tool that can manage internal workflows, customers and agents.

    Standard version is designed based on the business model and pain points of small and medium-sized brokerages.

    This version involves IB Portal, Client Portal, Back Office, and BI. The full-featured CRM system is able to realize the internal process standardization and improve operation efficiency of this kind of brokerages.

    As regard to medium and large licensed brokerages, rules are different.

    These brokerages, as a rule, are installed with sound sales, marketing teams and regulatory management system, with customers thoroughly covering many countries and regions. Likewise, managers are aware of "data-driven growth" and value data security and compliance, resulting in great complexity of the approval process.

    Given that deficiency, we released the Pro version to content their business requirements.

    Five highlights of BROKER WORK Pro version:

    • Customer segmentation, as well as account segmentation, help brokers to achieve precise operation and refinement marketing.
    • Custom tunning commission parameters provides high-efficiency and facilitated settlement.
    • Customized approval process enables multi-level approval.
    • The customized report supports the free combination of fields, create reports your design.
    • Customized account open sheet and process assist brokers to comply with internal regulation and regulatory compliance.

    KYC, Appropriateness Test, Exclusive Operation Promotion Links...There are much more strong futures awaiting for you. Come and learn more details.

    Click here to know more about the detailed comparison of Standard version and Pro version.

    Contact us

    Our current customers can contact customer success manager in the after-sales group to be alerted about details. While new customers can get a free trial just by clicking "Application" to submit information or leaving a message in our WeChat.

    Standard or Pro, which one do you prefer?

  • Brokers vs IB: how to be the best partner

    Not long ago, we did a small investigation.

    The results of the survey changed my perception of brokerage and IB relationships.

    I used to think that brokers and IB are "best CPs".

    They are together to provide customers with the best trading and service experience.

    Unexpectedly, mutual distrust can turn them into "enemy of interests."

    Andy is the COO of an overseas licensed brokerage firm. He is responsible for the development and branding of the Asia Pacific market.

    He was very upset recently.

    "The supervision is getting stricter, the market is shrinking, and the competition is getting more intense. When I first came into the Asian market, I was full of confidence. I wanted to enter the market quickly through the local IBs. But the quality of the IB was too bad. I have encountered great difficulties. Even worse, I have also encountered some "bad IBs" who bring huge risks to the platform."

    Andy said, "I am eager for quality IB resources. But it's too hard to find them."

    Brokers are afraid of encountering "bad IBs", and IB is also afraid of encountering "bad platforms."

    Li is the boss of an IB firm who has been doing business for many years.

    Li said, "My biggest concern is the security of funds. My customers are all my old friends. They trust me very much. Now in this market, I am most afraid of encountering "bad platform" and the security of funds can not be guaranteed. I let my customers use several platforms to spread risk, but I still worry about the security of the funds. "

    Li sometimes considers whether he should have his platform to ensure the security of funds or not. But the high cost and lack of experience of being a broker let him be discouraged.

    Is the broker and IB the opposite of the interests?

    Let's go back to the beginning of the IB.

    IB, Introducing Broker, originated in the futures market and was later widely used in the foreign exchange market.

    The main goal of IB is to provide services to localized customers and let the brokerage platform do the execution of the transaction and back-office operations.

    Then IB can get a commission from brokers. In general, the more customers trade, the more commissions IB can earn. In the United States, IB is regulated by the NFA.

    An IB can be a person, a group of people, or a company.

    In theory, anyone can be an IB, but some individuals or businesses are more capable than others to be successful IBs, such as:
     High traffic website
     Stock/futures brokerage company
     Forex trader who made profit
     Asset management company
     Training institution
     A company builds trust with wealthy investors

    Since IB's income is mainly from the broker's profits, why do the brokers not directly develop customers, but choose IB to provide services to customers?

    Develop direct customers by broker themselves is a good way to obtain customers, but IB is also an important source of customer acquisition.

    1.IB helps to improve customer acquisition efficiency and reduce the workload of brokers. Brokers focus on the mid- and back-office operations of the transaction, while IB focuses on providing specialized services to customers.

    2. Open offices around the country to serve customers is too costly for brokers and does not have economic benefits. But this is what IB good at. Because they operate small offices across the country.

    The reason why IB cooperates with brokers is mostly because of insufficient finance. Most IBs do not have the money to directly provide transactions to customers, which involves regulatory licenses, LPs, necessary technical facilities and the huge cost of maintaining trading platforms.

    Brokers and IBs should be the "best CP", not the "enemy of interest."

    So, how can brokers and IB become the "best CP"?

    The biggest contradiction between brokers and IB is “lack of trust”. So it is especially important to regain trust.

    For brokers, be open and transparent, ensure the security of funds, provide customers with good trading experience, these all help brokers to win the trust of quality IB.

    Here are some important characteristics that brokers should have:
     Safeguard funds
     Provide a good trading experience
     Quality customer support/service
     Provide the necessary support for IB

    For IB to achieve long-term success, they must keep the focus on customers.

    To ensure the long-term interests, IBs should provide customers with quality services, appropriate education, and appropriate advice for different investors, so that the customer's life cycle can be extended.

    To win the trust of customers and achieve mutual benefit, Brokers and IBs should trust each other and do their things.

    Are you a broker or IB?


    If you have a story that you would like to share with us, please feel free to contact us:

    Email: marketing@lwork.com

  • How to Choose the right Financial CRM Provider?
    How to Choose the right Financial CRM Provider?
    How to Choose the right Financial CRM Provider?

    Ok, after learning so much about financial CRM, how do you choose a CRM provider?

    First of all, the product itself meets your needs or not.

    Different brokers have different functional requirements for financial CRM systems. Some may only need basic account opening and task dealing functions, some require a full set of customer management, IB management and task dealing management, and some require special functions such as real-time rebates and scheduled rebates.

    Brokers need to choose the right financial CRM system based on actual conditions.

    Second, consider the brand and strength of the technology provider.

    You'd better choose a CRM provider with stable business performance and sufficient technical talent.

    Stable business performance can guarantee that they will provide you with stable technical services during the process of using their financial CRM system.

    At the beginning of the establishment, brokers might not pay attention to the reliability of Financial CRM providers, and chose the "cheapest one". However, just after they used the CRM system, his technology provider went bankrupt. Eventually, brokers were unable to access CRM system data and their business was seriously affected.

    Choosing a reliable financial CRM provider will ensure that there is technical support behind you. So you can focus on business growth without worrying about technology.

    So, what key points should you consider when choosing a financial CRM provider?

    1. Provider’s reputation in the whole industry. Are their product and technical strength verified by many peers?

    2. The size of the company's technical team. How good is their technology, and can it provide long-term technical support?

    Finally, consider cost and docking.

    When considering costs, not only the price of the financial CRM system itself, but comprehensive costs should be considered.

    1. The cost of the product itself

    That is the price of the product itself, such as the monthly fee for a cloud-based financial CRM solution.

    2. Docking costs

    Data must be migrated to the financial CRM system in some way without losing potential customers, databases, follow up records, etc. The cloud financial CRM solution is simple and fast-docking, so it is convenient for brokers to quickly carry out business.

    3. Cost of use

    Is the performance of the financial CRM system stable and user-friendly?

    Does the CRM provider provide adequate training and customer support?

    These all affect your subsequent experience.

    Your business may have just started, and you want to focus all your energy on business growth rather than technology development. The financial CRM system in SaaS mode is your best choice.

    LEAN WORK's financial CRM system——Broker Work, serving more than 500 financial brokers, has comprehensive functions, stable performance, and mature technology, and is well received by the industry.

    We mainly deploy financial CRM systems in SaaS mode, including Basic and Pro versions, and different versions have different functions. Start-up brokers can choose the Basic version to facilitate quick business. When the business grows, it can be upgraded directly from the Basic version to the Pro version to meet more business needs. Mature brokers can directly choose the Pro version to help your business grow.

    At the same time, LEAN WORK also provides a privatization deployment solution to better meet the needs of brokers for data security, regulatory compliance, and internal business system integration.

    Financial CRM solution—Broker Work


    financial crm guide free ebook
  • Where to Find the Best Financial CRM System?
    where to find the best financial crm system
    where to find the best financial crm system

    When you decide to purchase a financial CRM system to help your business grow, do you know where to find the most suitable financial CRM system?

    These are the most common choices.

    1.  Online search

    In the Internet age, search engines have given us great convenience. With a search engine, we can almost know everything that happens in the world, including: What is the best financial CRM system?

    Baidu and Google have a lot of introductions about financial CRM systems, but you need a keen eye to find the financial CRM system that is right for you.

    2. Participate in industry exhibitions

    Brokers can participate in financial industry exhibitions and find the most suitable financial CRM system at the exhibition.

    For example, iFX EXPO is a high-end event for professional financial institutions. Many industry-related companies will be invited to participate in the exhibition, such as brokers, traders, IBs, and technology providers. LEAN WORK, as a leading financial technology provider, has invited to participate in the exhibition five times.

    3. Peer recommendation

    The circle of finance is not big, peer recommendation is also a way to choose financial CRM.

    What financial CRM system is used by your peers? What are the advantages and disadvantages? You can explore from friends.

    LEAN WORK's financial CRM system serves more than 500 financial brokers, and maybe your peers use our products.

    4. Channel recommendation

    For the brokerage platform that is being built, your contractor may recommend some financial CRM systems or include the financial CRM system in the construction solutions they provide.

    Some contractors may even [give free CRM] in order to attract customers. However, please don't be blinded by [gift] and [free]. Be sure to understand the relevant functions of the product, and whether it can meet your business needs.

    Online search, participation in exhibitions, peer recommendation, and channel recommendation are all good ways to choose financial CRM. But either way, you should try it before making a decision.

    The best way is to [apply for a free trial]. This way you can quickly see if the function of the CRM system meets your needs or not.

    Love Financial CRM?

  • The Best Time to Purchase A Financial CRM System
    When is the Best Time to Purchase the Financial CRM System
    When is the Best Time to Purchase the Financial CRM System

    No matter which financial CRM system you purchase, choosing the best time to buy can bring you the most benefit.

    According to our experience, most brokers often purchase financial CRM systems during the following periods.

    1. The middle and late stages of platform construction

    For brokers who are building platforms, they will usually consider purchasing a financial CRM system in the middle and late stages of construction.

    why?

    The early stage of the construction process is mainly about company creation, official website design, and trading platform selection. In the middle and late stages of construction, you should consider the parts related to business processes, such as: How do customers open accounts? How to carry out customers’ follow-up management? How to manage IBs and perform rebates?

    These issues are all related to financial CRM solutions. Therefore, brokers in the late stage of construction have to start to consider which supplier's financial CRM system to choose.

    A good financial CRM system can help brokers solve customer account opening process, IB management issues, and customer follow-up, management, and task dealing issues, allowing brokers to manage platform business more automatically and efficiently.

    2. New brokers need to replace the financial CRM system

    New brokers that have just been established may have a tendency to replace the financial CRM system after 2-6 months of operation.

    At the beginning of its establishment, brokers may have chosen a financial CRM system provided by a certain IT provider for various reasons, but it took two or three months to discover [it’s not easy to use].

    Maybe the product itself is not designed properly, and can not meet the needs of the actual business process of the brokerage. Maybe that the brokerage needs some special functions, the existing CRM system cannot be satisfied.

    There may be many reasons, but the end result is that new brokers are beginning to consider replacing existing financial CRM systems and choosing new technology providers.

    3. Mature brokers open up new markets

    With the tightening of supervision in Europe and the United States, more and more established veteran brokers have begun to implement a globalization strategy and lay out the Asia-Pacific market.

    At this time, the financial CRM system used by the company headquarters is likely to be unable to meet the localized market demand, and the brokers need to purchase a more suitable financial CRM system.

    For example, in China, Malaysia, and other countries and regions, the IB model is the most popular way to get customers.

    Since the IB structure has many levels and many rebate rules, the financial CRM system of the brokerage company must have a multi-layered rebate function. Obviously, choosing the most appropriate financial CRM system will help brokers quickly adapt to the local market.

    For example, well-known brokers such as LMAX have chosen the [Financial CRM System - BROKER WORK], which is popular among Asia Pacific brokers, to help them develop their local market business.

    Are you building your brokerage platform now?

    Or are you considering replacing your existing financial CRM system?

    Or have you just entered the Asian market and want to find the best CRM solution?

    No matter which situation you are in, choose the most suitable financial CRM system and start growing your business quickly!

    Love Financial CRM?

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  • 5 Reasons to Choose A Cloud-based Financial CRM System
    Cloud-based Financial CRM System
    Cloud-based Financial CRM System

    What is a cloud-based financial CRM system?

    Cloud-based financial CRM means that CRM software is hosted in a cloud server. All users can access cloud-based CRM software anytime via the Internet.

    When information is stored in the cloud, you and your team can access CRM data from a mobile device or tablet to view customer information at any time.

    Upgrade your brokerage business to the cloud

    The huge and complex financial CRM system is no longer popular, and the days when IT teams are required to install and maintain systems are gone.

    Today's financial CRM system is not only more advanced in technology, but also more user-friendly. IT companies provide a variety of solutions to meet the unique needs of brokerage firms.

    Here are five reasons why brokers should consider upgrading their brokerage to the cloud:

    1.   Rapid deployment without installation

    Cloud financial CRM system does not need to be installed. Brokers only need to connect to the Internet, then they can log in and use it easily.

    You don't have to pay for hardware and server maintenance, and you don't need to have permanent IT staff on site, so you don't have to worry about complicated installations, data migration, or even software updates! - All of this can be done remotely for you.

    2.   Seamless access

    Because the server is cloud-based rather than a specific office or location, any device can be used to access a cloud-based CRM system anytime, anywhere.

    24/7 accessibility is the biggest advantage of the cloud financial CRM system.

    cloud-based financial crm

    Imagine that when you are on the road, your boss suddenly asks you to report the current number of the platform, or to find out the contact information of an important customer right away. What should you do?

    Must you go back to the office to do all this?

    NO!

    With the cloud financial CRM system, you can access the system anytime, anywhere in the office, train station, coffee shop, home.

    You only need to connect to the Internet to access the system from any device, whether it's a desktop, laptop, smartphone, or tablet. This is especially convenient for any modern business.

    3.   Flexible and scalable

    With a financial CRM system, small brokerages are likely to start only with functions that help them complete their current job and are related to their unique needs.

    However, as your business grows, you may decide to need more capacity, new features, or more advanced modules. In this case, you can immediately upgrade your cloud-based financial CRM system to meet your new needs.

    For example, if you use LEAN WORK’s financial CRM-BROKER WORK, you can upgrade it from the basic version to the Pro version as your business grows.

    4.   High level of data security.

    Financial CRM systems installed in the cloud use modern encryption methods to protect data.

    When a virus threat is detected, IT specialists will take immediate steps to protect data security. At the same time, all data is backed up on multiple servers after encryption to ensure that it is not lost.

    A good financial CRM system also allows brokers to control who can view the data. These all help to protect the security and privacy of brokerage data.

    5.   Affordable - especially for small brokerages

    The cost of an on-premise financial CRM system is relatively high, in addition to the initial cost of purchasing hardware and software, as well as the ongoing cost of upgrades and maintenance. All of this is especially difficult for small businesses.

    Cloud-based financial CRM systems usually charge monthly/quarterly/yearly, or according to the number of users.

    IT company will provide technical support and system maintenance as well as free software updates, which will greatly reduce the IT cost of brokers. It is very cost-effective for small brokerages.

    Love Financial CRM?

  • How to get financial CRM system: buy or develop by yourself?
    How to get financial CRM system: buy or develop by yourself?
    How to get financial CRM system: buy or develop by yourself?

    Before introducing technical means to improve your customer management, IB management, and workflow management, brokers will first encounter such a multiple-choice question: buy a financial CRM system or develop it yourself?

    financial crm system

    Develop CRM

    Using your own financial CRM system you may be very happy, but first, ask yourself two questions:

    1. Do you have a technical team that understands the business?
    2. Do you have enough development time?
    3. It usually takes at least 3-6 months to develop a complete financial CRM system.

    If your technical team is not familiar enough with business logic, it may take longer to modify the financial CRM system. The cost of raising a group of technicians is also a factor you should consider.

    Due to the large scale of the organization and the relatively stable business, the large brokerages have sufficient time and money.

    At the same time, they also have professional technical personnel to do technical things, so they have the ability to develop their own Financial CRM system.

    But for small and medium-sized brokerages, it is imperative to achieve business growth rather than developing a perfect financial CRM system. Therefore, the purchase of financial CRM system has become the best choice for them.

    Buy a financial CRM system

    If you choose to purchase a financial CRM system, there are three issues to consider:

    1. How much is your budget?
    2. How high is your requirement for matching products?
    3. How high are your performance requirements?

    According to the degree of product matching and the budget, brokers have the following options:

    1.Purchasing a generic version of the SaaS service

    If the financial CRM system provided by the service provider fully meets your needs, you can use the generic version of the SaaS service.

    SaaS CRM systems usually pay by the month, quarter, year, or by a number of users. The docking is fast and the cost is low, which can help brokers to start a business quickly.

    2.Custom Development

    Many times, the financial CRM system already on the market does not fully meet your needs.

    If the broker has already selected a financial CRM system and wants to add certain features to the system, then you can choose custom development.

    Custom development requires an extra charge, so brokers must have sufficient budget.

    3.Purchase API+ development yourself

    When you don't want to start completely new and have high requirements for product matching, you can choose to purchase the API of the financial CRM system and then develop it yourself.

    Of course, you must have a professional technical team to achieve that.

    4. Private cloud or privatized deployment

    Brokers with high-performance requirements can choose a private cloud or privatized deployment, but at a higher cost than the generic SaaS service.

    After learning about so many financial CRM solutions, which one do you think is best for you?

    Love Financial CRM?

  • 5 benefits why you should use financial CRM system

    5 benefits why you should use financial CRM system
    5 benefits why you should use financial CRM system

    1. Establish brokerage business online

    Account opening? Deposit? Task processing? These can all be done online.

    The financial CRM solution covers the entire process of the brokerage business, helping brokers to better conduct online business.

    2. Provide data support for evaluating IB quality

    Brokers with IB mode are often troubled by finding quality IBs and calculating rebates.

    Choosing excellent financial CRM can help brokers:

    1. Systematically manage IB
    2. Set multi-level rebate
    3. Automatic rebate
    4. Tracking the quality of direct customers developed by IBs

    Evaluate the quality of the IB with data and find the best IB with the highest input-output ratio.

    3.360° comprehensive understanding of customers

    With financial CRM, brokers can manage all customer data in one entrance and understand the whole picture of customers.

    Also, it can track the whole process of customers from account opening,deposit to transactions, which helps brokers to establish marketing activities in line with customer value journey and increase single customer income.

    4. Keep track of the platform's core operational data

    Because financial CRM can collect the core data of the platform and display it visually, the broker can use the dashboard tool to keep track of the operation status of the platform easily.

    5. Discover high-quality marketing access channels

    Brokers have invested heavily in their customer acquisition strategies. But in many cases, they don’t know which channel is the best to acquire customers.

    Financial CRM can track customer growth trends and conversions across different channels, helping brokers analyze channel quality and identify which one is worth investing.

    Love Financial CRM?

  • 7 signs that brokers need the financial CRM system

    When do brokers have to use financial CRM?

    No matter how big your company is, the days of managing potential customers and customers through spreadsheets, WeChat, QQ, paper, etc. are over.

    At the beginning of your brokerage business, it is best to have a financial CRM system to achieve a complete task processing process and efficient IB management, customer management.

    If you don't do this, as the business grows, you will soon find yourself in trouble.

    When you encounter the following 7 signs, you need to take financial CRM seriously:

    1. It is difficult to assess IB quality and find quality IBs

    The IB model is one of the most important ways to get customers in the retail foreign exchange market.

    Finding quality IB is a core theme that many brokerage owners have long been concerned about.

    However, with the increase in the number of IBs, it is hard for brokers to assess IB’s quality. Some bad IBs can bring risks to brokers.

    When you don't know how many direct customers each IB has developed, how is the quality of IB's direct customers, how many people are depositing money, and how much is the transaction volume? It will be difficult for brokers to assess the quality of the IBs.

    The financial CRM system can automatically count the number of direct customers developed by the IB through the exclusive promotion of the link.

    At the same time, the trend and subsequent status of the number of direct customers can be displayed graphically.

    Financial CRM provides data support for brokers to eliminate inferior IBs and find quality IBs.

    2. The rebate rules are complicated, and manual calculations always go wrong.

    If your IB system is large, you must have experienced the distress of multi-layers rebate calculations.

    The rebate rules are not only complicated, but they can also change frequently.

    Employees spend a lot of time calculating rebates and often make mistakes!

    Using financial CRM can help you achieve automatic rebates, freeing you from manual calculations and improving work efficiency.

    3. It is difficult to quickly understand the customer's overall picture

    The particularity of the financial industry, in addition to basic customer information, such as name, contact information, etc., as well as account information, such as account number, password, account type, transaction records and so on.

    The complete solution of financial CRM includes opening account and the management platform built around the customer so that the broker can understand all the information of the customer at one entrance and quickly understand the whole picture of the customer.

    4. Unable to analyze marketing channel quality

    Marketing activities are an important way for brokers to market.

    But the ads have been played so much, the money is spent a lot, how many customers are brought?

    What are the customer conversion rates for different channels?

    Which channels are worthy of promotion and which should reduce investment, financial CRM can provide data support for the channel quality assessment of brokers.

    5. Don't know which part of the customer conversion needs to be optimized.

    You may find that there are quite a lot of new customers who recently open account, so you are happy.

    Until the end of the month, the statistics show that the new account opening customers did not bring you real income!

    They may be stuck in the deposit, or they may have deposited, but they are not trading.

    How do you know which stage needs to be optimized and needs improvement?

    Financial CRM's customer conversion funnel can help you count customer conversions in different segments, allowing you to quickly identify the conversion stage that needs improvement.

    6. Want to start controlling the permissions of the platform role.

    In the beginning, you may have several roles, be a boss, and be customer service. You have to look at the customer information, and you will do the task review.

    As the business continues to grow, the number of customers grows, and the role of employees begins to have different responsibilities.

    You can't have all the people with the same admin rights.

    Customer service is customer service, sales are sales, finance is finance, and each person should have specific permissions depending on their responsibilities.

    At this point, you need a financial CRM system which can customize permissions, optimize internal management process, and protect customer data.

    7. Want to know the status of platform operation data at any time.

    Many times, due to the lack of automated technical means, brokers are unable to keep track of the core operational data of the platform.

    How many customers are there on the platform now?

    What is the amount of deposit?

    What is the monthly trading volume?

    These core data often require manual summary reporting.

    Financial CRM visualizes the platform's core data through business intelligence(BI)tools, and can also send data reports to brokers every workday.

    The person in charge of the platform can keep abreast of the operation status even if he or she is not in the company.

    Love Financial CRM?

  • Chinese National Day client support detail time table

    Dear Clients,

    In the nationwide Celebration of  Chinese National Day, LEAN WORK wish you a pleasant golden week!

    During the golden week, LEAN WORK's retention team still offer in time online consulting services  9:30-22:30 (GMT+8) . Normally we'll reply you within an hour.

    Detail “Holiday Responsible Time Table” is listed as below for your information!

    For a perfect experience, LEAN WORK sticks to provide customers with timely and optimal services all year round.

    LEAN WORK will always be with you!

  • HIT! BROKER WORK Version Hierarchy is Coming!

    In August 2014, LEAN WORK launched the world's first Broker CRM system-BROKER WORK.

    Five years refinement perfects BROKER WORK,which attracts over 500 Brokerages to choose it.

    Five years of extensive exploration, BROKER WORK creates another innovation that provides customized versions for diversified brokerages.

    This version hierarchy is the one that formed by splitting the original "united" product functions and combing fragments that perfectly match brokers' business requirements. BROKER WORK presently comes into two distinct versions: Standard version and Pro version.

    Why we process version hierarchy?

    Every revolution is the result of careful consideration.

    This is the reason: Version hierarchy of BROKER WORK is "tailored broker CRM solutions " that derived from years of exploration in the financial field, over 500 diversified broker service experiences, extensive knowledge of forex, securities, and futures alongside with successive refinement of product functions.

    From Client Portal to IB Portal, back-office approval to CRM, and finally to Business Intelligence. We never stop the in-depth analysis of broker business scenarios. This effort, to some extent, helps to successively extend the coverage of front end and middle end for the security business.

    Brokerages served by LEAN WORK, are of diverse types: startup brokerages, small and medium brokerages, and transnational licensed brokerages. It can be found amid the service process that brokerages of different types, business model, operation growth mentality and needs of CRM tools are different.

    Some brokers prefer cheap price to functions; some value process regulation that requires certain tools to improve management and operation efficiency; while others take importance in data security and function stability, especially internal and regulatory compliance.

    Through further study, we found that BROKER WORK version hierarchy is of great use to better match functions brokers demanded, avoid unnecessary spend as well as achieve a demand-based purchase.

    Meanwhile, streamlined value-added service will reduce the purchase cost whose component functions are classified into its corresponding product version. Clear version futures save brokers from hidden fees, they can simply select the desired version.

    The business automation tool-BI dashboard, for instance, was a part of value-added service functions, now allocated into Standard and Pro version.

    Standard or Pro?

    Standard version and Pro version, are both designed for diversified brokers. The former is for small and medium-sized brokerages, the later for medium and large licensed brokerages.

    LEAN WORK with years of experiences has noticed that small and medium brokerages mostly adopt "sales-oriented" business growth mode. They lay emphasis on customer relationship and sales process management. Furthermore, the management is of great awareness of process and compliance. In pursuit of higher efficiency and lower cost, they are eager for a comprehensive CRM tool that can manage internal workflows, customers and agents.

    Standard version is designed based on the business model and pain points of small and medium-sized brokerages.

    This version involves IB Portal, Client Portal, Back Office, and BI. The full-featured CRM system is able to realize the internal process standardization and improve operation efficiency of this kind of brokerages.

    As regard to medium and large licensed brokerages, rules are different.

    These brokerages, as a rule, are installed with sound sales, marketing teams and regulatory management system, with customers thoroughly covering many countries and regions. Likewise, managers are aware of "data-driven growth" and value data security and compliance, resulting in great complexity of the approval process.

    Given that deficiency, we released the Pro version to content their business requirements.

    Five highlights of BROKER WORK Pro version:

    • Customer segmentation, as well as account segmentation, help brokers to achieve precise operation and refinement marketing.
    • Custom tunning commission parameters provides high-efficiency and facilitated settlement.
    • Customized approval process enables multi-level approval.
    • The customized report supports the free combination of fields, create reports your design.
    • Customized account open sheet and process assist brokers to comply with internal regulation and regulatory compliance.

    KYC, Appropriateness Test, Exclusive Operation Promotion Links...There are much more strong futures awaiting for you. Come and learn more details.

    Click here to know more about the detailed comparison of Standard version and Pro version.

    Contact us

    Our current customers can contact customer success manager in the after-sales group to be alerted about details. While new customers can get a free trial just by clicking "Application" to submit information or leaving a message in our WeChat.

    Standard or Pro, which one do you prefer?

  • Brokers vs IB: how to be the best partner

    Not long ago, we did a small investigation.

    The results of the survey changed my perception of brokerage and IB relationships.

    I used to think that brokers and IB are "best CPs".

    They are together to provide customers with the best trading and service experience.

    Unexpectedly, mutual distrust can turn them into "enemy of interests."

    Andy is the COO of an overseas licensed brokerage firm. He is responsible for the development and branding of the Asia Pacific market.

    He was very upset recently.

    "The supervision is getting stricter, the market is shrinking, and the competition is getting more intense. When I first came into the Asian market, I was full of confidence. I wanted to enter the market quickly through the local IBs. But the quality of the IB was too bad. I have encountered great difficulties. Even worse, I have also encountered some "bad IBs" who bring huge risks to the platform."

    Andy said, "I am eager for quality IB resources. But it's too hard to find them."

    Brokers are afraid of encountering "bad IBs", and IB is also afraid of encountering "bad platforms."

    Li is the boss of an IB firm who has been doing business for many years.

    Li said, "My biggest concern is the security of funds. My customers are all my old friends. They trust me very much. Now in this market, I am most afraid of encountering "bad platform" and the security of funds can not be guaranteed. I let my customers use several platforms to spread risk, but I still worry about the security of the funds. "

    Li sometimes considers whether he should have his platform to ensure the security of funds or not. But the high cost and lack of experience of being a broker let him be discouraged.

    Is the broker and IB the opposite of the interests?

    Let's go back to the beginning of the IB.

    IB, Introducing Broker, originated in the futures market and was later widely used in the foreign exchange market.

    The main goal of IB is to provide services to localized customers and let the brokerage platform do the execution of the transaction and back-office operations.

    Then IB can get a commission from brokers. In general, the more customers trade, the more commissions IB can earn. In the United States, IB is regulated by the NFA.

    An IB can be a person, a group of people, or a company.

    In theory, anyone can be an IB, but some individuals or businesses are more capable than others to be successful IBs, such as:
     High traffic website
     Stock/futures brokerage company
     Forex trader who made profit
     Asset management company
     Training institution
     A company builds trust with wealthy investors

    Since IB's income is mainly from the broker's profits, why do the brokers not directly develop customers, but choose IB to provide services to customers?

    Develop direct customers by broker themselves is a good way to obtain customers, but IB is also an important source of customer acquisition.

    1.IB helps to improve customer acquisition efficiency and reduce the workload of brokers. Brokers focus on the mid- and back-office operations of the transaction, while IB focuses on providing specialized services to customers.

    2. Open offices around the country to serve customers is too costly for brokers and does not have economic benefits. But this is what IB good at. Because they operate small offices across the country.

    The reason why IB cooperates with brokers is mostly because of insufficient finance. Most IBs do not have the money to directly provide transactions to customers, which involves regulatory licenses, LPs, necessary technical facilities and the huge cost of maintaining trading platforms.

    Brokers and IBs should be the "best CP", not the "enemy of interest."

    So, how can brokers and IB become the "best CP"?

    The biggest contradiction between brokers and IB is “lack of trust”. So it is especially important to regain trust.

    For brokers, be open and transparent, ensure the security of funds, provide customers with good trading experience, these all help brokers to win the trust of quality IB.

    Here are some important characteristics that brokers should have:
     Safeguard funds
     Provide a good trading experience
     Quality customer support/service
     Provide the necessary support for IB

    For IB to achieve long-term success, they must keep the focus on customers.

    To ensure the long-term interests, IBs should provide customers with quality services, appropriate education, and appropriate advice for different investors, so that the customer's life cycle can be extended.

    To win the trust of customers and achieve mutual benefit, Brokers and IBs should trust each other and do their things.

    Are you a broker or IB?


    If you have a story that you would like to share with us, please feel free to contact us:

    Email: marketing@lwork.com

  • How to Choose the right Financial CRM Provider?
    How to Choose the right Financial CRM Provider?
    How to Choose the right Financial CRM Provider?

    Ok, after learning so much about financial CRM, how do you choose a CRM provider?

    First of all, the product itself meets your needs or not.

    Different brokers have different functional requirements for financial CRM systems. Some may only need basic account opening and task dealing functions, some require a full set of customer management, IB management and task dealing management, and some require special functions such as real-time rebates and scheduled rebates.

    Brokers need to choose the right financial CRM system based on actual conditions.

    Second, consider the brand and strength of the technology provider.

    You'd better choose a CRM provider with stable business performance and sufficient technical talent.

    Stable business performance can guarantee that they will provide you with stable technical services during the process of using their financial CRM system.

    At the beginning of the establishment, brokers might not pay attention to the reliability of Financial CRM providers, and chose the "cheapest one". However, just after they used the CRM system, his technology provider went bankrupt. Eventually, brokers were unable to access CRM system data and their business was seriously affected.

    Choosing a reliable financial CRM provider will ensure that there is technical support behind you. So you can focus on business growth without worrying about technology.

    So, what key points should you consider when choosing a financial CRM provider?

    1. Provider’s reputation in the whole industry. Are their product and technical strength verified by many peers?

    2. The size of the company's technical team. How good is their technology, and can it provide long-term technical support?

    Finally, consider cost and docking.

    When considering costs, not only the price of the financial CRM system itself, but comprehensive costs should be considered.

    1. The cost of the product itself

    That is the price of the product itself, such as the monthly fee for a cloud-based financial CRM solution.

    2. Docking costs

    Data must be migrated to the financial CRM system in some way without losing potential customers, databases, follow up records, etc. The cloud financial CRM solution is simple and fast-docking, so it is convenient for brokers to quickly carry out business.

    3. Cost of use

    Is the performance of the financial CRM system stable and user-friendly?

    Does the CRM provider provide adequate training and customer support?

    These all affect your subsequent experience.

    Your business may have just started, and you want to focus all your energy on business growth rather than technology development. The financial CRM system in SaaS mode is your best choice.

    LEAN WORK's financial CRM system——Broker Work, serving more than 500 financial brokers, has comprehensive functions, stable performance, and mature technology, and is well received by the industry.

    We mainly deploy financial CRM systems in SaaS mode, including Basic and Pro versions, and different versions have different functions. Start-up brokers can choose the Basic version to facilitate quick business. When the business grows, it can be upgraded directly from the Basic version to the Pro version to meet more business needs. Mature brokers can directly choose the Pro version to help your business grow.

    At the same time, LEAN WORK also provides a privatization deployment solution to better meet the needs of brokers for data security, regulatory compliance, and internal business system integration.

    Financial CRM solution—Broker Work


    financial crm guide free ebook
  • Where to Find the Best Financial CRM System?
    where to find the best financial crm system
    where to find the best financial crm system

    When you decide to purchase a financial CRM system to help your business grow, do you know where to find the most suitable financial CRM system?

    These are the most common choices.

    1.  Online search

    In the Internet age, search engines have given us great convenience. With a search engine, we can almost know everything that happens in the world, including: What is the best financial CRM system?

    Baidu and Google have a lot of introductions about financial CRM systems, but you need a keen eye to find the financial CRM system that is right for you.

    2. Participate in industry exhibitions

    Brokers can participate in financial industry exhibitions and find the most suitable financial CRM system at the exhibition.

    For example, iFX EXPO is a high-end event for professional financial institutions. Many industry-related companies will be invited to participate in the exhibition, such as brokers, traders, IBs, and technology providers. LEAN WORK, as a leading financial technology provider, has invited to participate in the exhibition five times.

    3. Peer recommendation

    The circle of finance is not big, peer recommendation is also a way to choose financial CRM.

    What financial CRM system is used by your peers? What are the advantages and disadvantages? You can explore from friends.

    LEAN WORK's financial CRM system serves more than 500 financial brokers, and maybe your peers use our products.

    4. Channel recommendation

    For the brokerage platform that is being built, your contractor may recommend some financial CRM systems or include the financial CRM system in the construction solutions they provide.

    Some contractors may even [give free CRM] in order to attract customers. However, please don't be blinded by [gift] and [free]. Be sure to understand the relevant functions of the product, and whether it can meet your business needs.

    Online search, participation in exhibitions, peer recommendation, and channel recommendation are all good ways to choose financial CRM. But either way, you should try it before making a decision.

    The best way is to [apply for a free trial]. This way you can quickly see if the function of the CRM system meets your needs or not.

    Love Financial CRM?

  • The Best Time to Purchase A Financial CRM System
    When is the Best Time to Purchase the Financial CRM System
    When is the Best Time to Purchase the Financial CRM System

    No matter which financial CRM system you purchase, choosing the best time to buy can bring you the most benefit.

    According to our experience, most brokers often purchase financial CRM systems during the following periods.

    1. The middle and late stages of platform construction

    For brokers who are building platforms, they will usually consider purchasing a financial CRM system in the middle and late stages of construction.

    why?

    The early stage of the construction process is mainly about company creation, official website design, and trading platform selection. In the middle and late stages of construction, you should consider the parts related to business processes, such as: How do customers open accounts? How to carry out customers’ follow-up management? How to manage IBs and perform rebates?

    These issues are all related to financial CRM solutions. Therefore, brokers in the late stage of construction have to start to consider which supplier's financial CRM system to choose.

    A good financial CRM system can help brokers solve customer account opening process, IB management issues, and customer follow-up, management, and task dealing issues, allowing brokers to manage platform business more automatically and efficiently.

    2. New brokers need to replace the financial CRM system

    New brokers that have just been established may have a tendency to replace the financial CRM system after 2-6 months of operation.

    At the beginning of its establishment, brokers may have chosen a financial CRM system provided by a certain IT provider for various reasons, but it took two or three months to discover [it’s not easy to use].

    Maybe the product itself is not designed properly, and can not meet the needs of the actual business process of the brokerage. Maybe that the brokerage needs some special functions, the existing CRM system cannot be satisfied.

    There may be many reasons, but the end result is that new brokers are beginning to consider replacing existing financial CRM systems and choosing new technology providers.

    3. Mature brokers open up new markets

    With the tightening of supervision in Europe and the United States, more and more established veteran brokers have begun to implement a globalization strategy and lay out the Asia-Pacific market.

    At this time, the financial CRM system used by the company headquarters is likely to be unable to meet the localized market demand, and the brokers need to purchase a more suitable financial CRM system.

    For example, in China, Malaysia, and other countries and regions, the IB model is the most popular way to get customers.

    Since the IB structure has many levels and many rebate rules, the financial CRM system of the brokerage company must have a multi-layered rebate function. Obviously, choosing the most appropriate financial CRM system will help brokers quickly adapt to the local market.

    For example, well-known brokers such as LMAX have chosen the [Financial CRM System - BROKER WORK], which is popular among Asia Pacific brokers, to help them develop their local market business.

    Are you building your brokerage platform now?

    Or are you considering replacing your existing financial CRM system?

    Or have you just entered the Asian market and want to find the best CRM solution?

    No matter which situation you are in, choose the most suitable financial CRM system and start growing your business quickly!

    Love Financial CRM?

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  • 5 Reasons to Choose A Cloud-based Financial CRM System
    Cloud-based Financial CRM System
    Cloud-based Financial CRM System

    What is a cloud-based financial CRM system?

    Cloud-based financial CRM means that CRM software is hosted in a cloud server. All users can access cloud-based CRM software anytime via the Internet.

    When information is stored in the cloud, you and your team can access CRM data from a mobile device or tablet to view customer information at any time.

    Upgrade your brokerage business to the cloud

    The huge and complex financial CRM system is no longer popular, and the days when IT teams are required to install and maintain systems are gone.

    Today's financial CRM system is not only more advanced in technology, but also more user-friendly. IT companies provide a variety of solutions to meet the unique needs of brokerage firms.

    Here are five reasons why brokers should consider upgrading their brokerage to the cloud:

    1.   Rapid deployment without installation

    Cloud financial CRM system does not need to be installed. Brokers only need to connect to the Internet, then they can log in and use it easily.

    You don't have to pay for hardware and server maintenance, and you don't need to have permanent IT staff on site, so you don't have to worry about complicated installations, data migration, or even software updates! - All of this can be done remotely for you.

    2.   Seamless access

    Because the server is cloud-based rather than a specific office or location, any device can be used to access a cloud-based CRM system anytime, anywhere.

    24/7 accessibility is the biggest advantage of the cloud financial CRM system.

    cloud-based financial crm

    Imagine that when you are on the road, your boss suddenly asks you to report the current number of the platform, or to find out the contact information of an important customer right away. What should you do?

    Must you go back to the office to do all this?

    NO!

    With the cloud financial CRM system, you can access the system anytime, anywhere in the office, train station, coffee shop, home.

    You only need to connect to the Internet to access the system from any device, whether it's a desktop, laptop, smartphone, or tablet. This is especially convenient for any modern business.

    3.   Flexible and scalable

    With a financial CRM system, small brokerages are likely to start only with functions that help them complete their current job and are related to their unique needs.

    However, as your business grows, you may decide to need more capacity, new features, or more advanced modules. In this case, you can immediately upgrade your cloud-based financial CRM system to meet your new needs.

    For example, if you use LEAN WORK’s financial CRM-BROKER WORK, you can upgrade it from the basic version to the Pro version as your business grows.

    4.   High level of data security.

    Financial CRM systems installed in the cloud use modern encryption methods to protect data.

    When a virus threat is detected, IT specialists will take immediate steps to protect data security. At the same time, all data is backed up on multiple servers after encryption to ensure that it is not lost.

    A good financial CRM system also allows brokers to control who can view the data. These all help to protect the security and privacy of brokerage data.

    5.   Affordable - especially for small brokerages

    The cost of an on-premise financial CRM system is relatively high, in addition to the initial cost of purchasing hardware and software, as well as the ongoing cost of upgrades and maintenance. All of this is especially difficult for small businesses.

    Cloud-based financial CRM systems usually charge monthly/quarterly/yearly, or according to the number of users.

    IT company will provide technical support and system maintenance as well as free software updates, which will greatly reduce the IT cost of brokers. It is very cost-effective for small brokerages.

    Love Financial CRM?

  • How to get financial CRM system: buy or develop by yourself?
    How to get financial CRM system: buy or develop by yourself?
    How to get financial CRM system: buy or develop by yourself?

    Before introducing technical means to improve your customer management, IB management, and workflow management, brokers will first encounter such a multiple-choice question: buy a financial CRM system or develop it yourself?

    financial crm system

    Develop CRM

    Using your own financial CRM system you may be very happy, but first, ask yourself two questions:

    1. Do you have a technical team that understands the business?
    2. Do you have enough development time?
    3. It usually takes at least 3-6 months to develop a complete financial CRM system.

    If your technical team is not familiar enough with business logic, it may take longer to modify the financial CRM system. The cost of raising a group of technicians is also a factor you should consider.

    Due to the large scale of the organization and the relatively stable business, the large brokerages have sufficient time and money.

    At the same time, they also have professional technical personnel to do technical things, so they have the ability to develop their own Financial CRM system.

    But for small and medium-sized brokerages, it is imperative to achieve business growth rather than developing a perfect financial CRM system. Therefore, the purchase of financial CRM system has become the best choice for them.

    Buy a financial CRM system

    If you choose to purchase a financial CRM system, there are three issues to consider:

    1. How much is your budget?
    2. How high is your requirement for matching products?
    3. How high are your performance requirements?

    According to the degree of product matching and the budget, brokers have the following options:

    1.Purchasing a generic version of the SaaS service

    If the financial CRM system provided by the service provider fully meets your needs, you can use the generic version of the SaaS service.

    SaaS CRM systems usually pay by the month, quarter, year, or by a number of users. The docking is fast and the cost is low, which can help brokers to start a business quickly.

    2.Custom Development

    Many times, the financial CRM system already on the market does not fully meet your needs.

    If the broker has already selected a financial CRM system and wants to add certain features to the system, then you can choose custom development.

    Custom development requires an extra charge, so brokers must have sufficient budget.

    3.Purchase API+ development yourself

    When you don't want to start completely new and have high requirements for product matching, you can choose to purchase the API of the financial CRM system and then develop it yourself.

    Of course, you must have a professional technical team to achieve that.

    4. Private cloud or privatized deployment

    Brokers with high-performance requirements can choose a private cloud or privatized deployment, but at a higher cost than the generic SaaS service.

    After learning about so many financial CRM solutions, which one do you think is best for you?

    Love Financial CRM?

  • 5 benefits why you should use financial CRM system

    5 benefits why you should use financial CRM system
    5 benefits why you should use financial CRM system

    1. Establish brokerage business online

    Account opening? Deposit? Task processing? These can all be done online.

    The financial CRM solution covers the entire process of the brokerage business, helping brokers to better conduct online business.

    2. Provide data support for evaluating IB quality

    Brokers with IB mode are often troubled by finding quality IBs and calculating rebates.

    Choosing excellent financial CRM can help brokers:

    1. Systematically manage IB
    2. Set multi-level rebate
    3. Automatic rebate
    4. Tracking the quality of direct customers developed by IBs

    Evaluate the quality of the IB with data and find the best IB with the highest input-output ratio.

    3.360° comprehensive understanding of customers

    With financial CRM, brokers can manage all customer data in one entrance and understand the whole picture of customers.

    Also, it can track the whole process of customers from account opening,deposit to transactions, which helps brokers to establish marketing activities in line with customer value journey and increase single customer income.

    4. Keep track of the platform's core operational data

    Because financial CRM can collect the core data of the platform and display it visually, the broker can use the dashboard tool to keep track of the operation status of the platform easily.

    5. Discover high-quality marketing access channels

    Brokers have invested heavily in their customer acquisition strategies. But in many cases, they don’t know which channel is the best to acquire customers.

    Financial CRM can track customer growth trends and conversions across different channels, helping brokers analyze channel quality and identify which one is worth investing.

    Love Financial CRM?

  • 7 signs that brokers need the financial CRM system

    When do brokers have to use financial CRM?

    No matter how big your company is, the days of managing potential customers and customers through spreadsheets, WeChat, QQ, paper, etc. are over.

    At the beginning of your brokerage business, it is best to have a financial CRM system to achieve a complete task processing process and efficient IB management, customer management.

    If you don't do this, as the business grows, you will soon find yourself in trouble.

    When you encounter the following 7 signs, you need to take financial CRM seriously:

    1. It is difficult to assess IB quality and find quality IBs

    The IB model is one of the most important ways to get customers in the retail foreign exchange market.

    Finding quality IB is a core theme that many brokerage owners have long been concerned about.

    However, with the increase in the number of IBs, it is hard for brokers to assess IB’s quality. Some bad IBs can bring risks to brokers.

    When you don't know how many direct customers each IB has developed, how is the quality of IB's direct customers, how many people are depositing money, and how much is the transaction volume? It will be difficult for brokers to assess the quality of the IBs.

    The financial CRM system can automatically count the number of direct customers developed by the IB through the exclusive promotion of the link.

    At the same time, the trend and subsequent status of the number of direct customers can be displayed graphically.

    Financial CRM provides data support for brokers to eliminate inferior IBs and find quality IBs.

    2. The rebate rules are complicated, and manual calculations always go wrong.

    If your IB system is large, you must have experienced the distress of multi-layers rebate calculations.

    The rebate rules are not only complicated, but they can also change frequently.

    Employees spend a lot of time calculating rebates and often make mistakes!

    Using financial CRM can help you achieve automatic rebates, freeing you from manual calculations and improving work efficiency.

    3. It is difficult to quickly understand the customer's overall picture

    The particularity of the financial industry, in addition to basic customer information, such as name, contact information, etc., as well as account information, such as account number, password, account type, transaction records and so on.

    The complete solution of financial CRM includes opening account and the management platform built around the customer so that the broker can understand all the information of the customer at one entrance and quickly understand the whole picture of the customer.

    4. Unable to analyze marketing channel quality

    Marketing activities are an important way for brokers to market.

    But the ads have been played so much, the money is spent a lot, how many customers are brought?

    What are the customer conversion rates for different channels?

    Which channels are worthy of promotion and which should reduce investment, financial CRM can provide data support for the channel quality assessment of brokers.

    5. Don't know which part of the customer conversion needs to be optimized.

    You may find that there are quite a lot of new customers who recently open account, so you are happy.

    Until the end of the month, the statistics show that the new account opening customers did not bring you real income!

    They may be stuck in the deposit, or they may have deposited, but they are not trading.

    How do you know which stage needs to be optimized and needs improvement?

    Financial CRM's customer conversion funnel can help you count customer conversions in different segments, allowing you to quickly identify the conversion stage that needs improvement.

    6. Want to start controlling the permissions of the platform role.

    In the beginning, you may have several roles, be a boss, and be customer service. You have to look at the customer information, and you will do the task review.

    As the business continues to grow, the number of customers grows, and the role of employees begins to have different responsibilities.

    You can't have all the people with the same admin rights.

    Customer service is customer service, sales are sales, finance is finance, and each person should have specific permissions depending on their responsibilities.

    At this point, you need a financial CRM system which can customize permissions, optimize internal management process, and protect customer data.

    7. Want to know the status of platform operation data at any time.

    Many times, due to the lack of automated technical means, brokers are unable to keep track of the core operational data of the platform.

    How many customers are there on the platform now?

    What is the amount of deposit?

    What is the monthly trading volume?

    These core data often require manual summary reporting.

    Financial CRM visualizes the platform's core data through business intelligence(BI)tools, and can also send data reports to brokers every workday.

    The person in charge of the platform can keep abreast of the operation status even if he or she is not in the company.

    Love Financial CRM?

  • Chinese National Day client support detail time table

    Dear Clients,

    In the nationwide Celebration of  Chinese National Day, LEAN WORK wish you a pleasant golden week!

    During the golden week, LEAN WORK's retention team still offer in time online consulting services  9:30-22:30 (GMT+8) . Normally we'll reply you within an hour.

    Detail “Holiday Responsible Time Table” is listed as below for your information!

    For a perfect experience, LEAN WORK sticks to provide customers with timely and optimal services all year round.

    LEAN WORK will always be with you!

  • HIT! BROKER WORK Version Hierarchy is Coming!

    In August 2014, LEAN WORK launched the world's first Broker CRM system-BROKER WORK.

    Five years refinement perfects BROKER WORK,which attracts over 500 Brokerages to choose it.

    Five years of extensive exploration, BROKER WORK creates another innovation that provides customized versions for diversified brokerages.

    This version hierarchy is the one that formed by splitting the original "united" product functions and combing fragments that perfectly match brokers' business requirements. BROKER WORK presently comes into two distinct versions: Standard version and Pro version.

    Why we process version hierarchy?

    Every revolution is the result of careful consideration.

    This is the reason: Version hierarchy of BROKER WORK is "tailored broker CRM solutions " that derived from years of exploration in the financial field, over 500 diversified broker service experiences, extensive knowledge of forex, securities, and futures alongside with successive refinement of product functions.

    From Client Portal to IB Portal, back-office approval to CRM, and finally to Business Intelligence. We never stop the in-depth analysis of broker business scenarios. This effort, to some extent, helps to successively extend the coverage of front end and middle end for the security business.

    Brokerages served by LEAN WORK, are of diverse types: startup brokerages, small and medium brokerages, and transnational licensed brokerages. It can be found amid the service process that brokerages of different types, business model, operation growth mentality and needs of CRM tools are different.

    Some brokers prefer cheap price to functions; some value process regulation that requires certain tools to improve management and operation efficiency; while others take importance in data security and function stability, especially internal and regulatory compliance.

    Through further study, we found that BROKER WORK version hierarchy is of great use to better match functions brokers demanded, avoid unnecessary spend as well as achieve a demand-based purchase.

    Meanwhile, streamlined value-added service will reduce the purchase cost whose component functions are classified into its corresponding product version. Clear version futures save brokers from hidden fees, they can simply select the desired version.

    The business automation tool-BI dashboard, for instance, was a part of value-added service functions, now allocated into Standard and Pro version.

    Standard or Pro?

    Standard version and Pro version, are both designed for diversified brokers. The former is for small and medium-sized brokerages, the later for medium and large licensed brokerages.

    LEAN WORK with years of experiences has noticed that small and medium brokerages mostly adopt "sales-oriented" business growth mode. They lay emphasis on customer relationship and sales process management. Furthermore, the management is of great awareness of process and compliance. In pursuit of higher efficiency and lower cost, they are eager for a comprehensive CRM tool that can manage internal workflows, customers and agents.

    Standard version is designed based on the business model and pain points of small and medium-sized brokerages.

    This version involves IB Portal, Client Portal, Back Office, and BI. The full-featured CRM system is able to realize the internal process standardization and improve operation efficiency of this kind of brokerages.

    As regard to medium and large licensed brokerages, rules are different.

    These brokerages, as a rule, are installed with sound sales, marketing teams and regulatory management system, with customers thoroughly covering many countries and regions. Likewise, managers are aware of "data-driven growth" and value data security and compliance, resulting in great complexity of the approval process.

    Given that deficiency, we released the Pro version to content their business requirements.

    Five highlights of BROKER WORK Pro version:

    • Customer segmentation, as well as account segmentation, help brokers to achieve precise operation and refinement marketing.
    • Custom tunning commission parameters provides high-efficiency and facilitated settlement.
    • Customized approval process enables multi-level approval.
    • The customized report supports the free combination of fields, create reports your design.
    • Customized account open sheet and process assist brokers to comply with internal regulation and regulatory compliance.

    KYC, Appropriateness Test, Exclusive Operation Promotion Links...There are much more strong futures awaiting for you. Come and learn more details.

    Click here to know more about the detailed comparison of Standard version and Pro version.

    Contact us

    Our current customers can contact customer success manager in the after-sales group to be alerted about details. While new customers can get a free trial just by clicking "Application" to submit information or leaving a message in our WeChat.

    Standard or Pro, which one do you prefer?

  • Brokers vs IB: how to be the best partner

    Not long ago, we did a small investigation.

    The results of the survey changed my perception of brokerage and IB relationships.

    I used to think that brokers and IB are "best CPs".

    They are together to provide customers with the best trading and service experience.

    Unexpectedly, mutual distrust can turn them into "enemy of interests."

    Andy is the COO of an overseas licensed brokerage firm. He is responsible for the development and branding of the Asia Pacific market.

    He was very upset recently.

    "The supervision is getting stricter, the market is shrinking, and the competition is getting more intense. When I first came into the Asian market, I was full of confidence. I wanted to enter the market quickly through the local IBs. But the quality of the IB was too bad. I have encountered great difficulties. Even worse, I have also encountered some "bad IBs" who bring huge risks to the platform."

    Andy said, "I am eager for quality IB resources. But it's too hard to find them."

    Brokers are afraid of encountering "bad IBs", and IB is also afraid of encountering "bad platforms."

    Li is the boss of an IB firm who has been doing business for many years.

    Li said, "My biggest concern is the security of funds. My customers are all my old friends. They trust me very much. Now in this market, I am most afraid of encountering "bad platform" and the security of funds can not be guaranteed. I let my customers use several platforms to spread risk, but I still worry about the security of the funds. "

    Li sometimes considers whether he should have his platform to ensure the security of funds or not. But the high cost and lack of experience of being a broker let him be discouraged.

    Is the broker and IB the opposite of the interests?

    Let's go back to the beginning of the IB.

    IB, Introducing Broker, originated in the futures market and was later widely used in the foreign exchange market.

    The main goal of IB is to provide services to localized customers and let the brokerage platform do the execution of the transaction and back-office operations.

    Then IB can get a commission from brokers. In general, the more customers trade, the more commissions IB can earn. In the United States, IB is regulated by the NFA.

    An IB can be a person, a group of people, or a company.

    In theory, anyone can be an IB, but some individuals or businesses are more capable than others to be successful IBs, such as:
     High traffic website
     Stock/futures brokerage company
     Forex trader who made profit
     Asset management company
     Training institution
     A company builds trust with wealthy investors

    Since IB's income is mainly from the broker's profits, why do the brokers not directly develop customers, but choose IB to provide services to customers?

    Develop direct customers by broker themselves is a good way to obtain customers, but IB is also an important source of customer acquisition.

    1.IB helps to improve customer acquisition efficiency and reduce the workload of brokers. Brokers focus on the mid- and back-office operations of the transaction, while IB focuses on providing specialized services to customers.

    2. Open offices around the country to serve customers is too costly for brokers and does not have economic benefits. But this is what IB good at. Because they operate small offices across the country.

    The reason why IB cooperates with brokers is mostly because of insufficient finance. Most IBs do not have the money to directly provide transactions to customers, which involves regulatory licenses, LPs, necessary technical facilities and the huge cost of maintaining trading platforms.

    Brokers and IBs should be the "best CP", not the "enemy of interest."

    So, how can brokers and IB become the "best CP"?

    The biggest contradiction between brokers and IB is “lack of trust”. So it is especially important to regain trust.

    For brokers, be open and transparent, ensure the security of funds, provide customers with good trading experience, these all help brokers to win the trust of quality IB.

    Here are some important characteristics that brokers should have:
     Safeguard funds
     Provide a good trading experience
     Quality customer support/service
     Provide the necessary support for IB

    For IB to achieve long-term success, they must keep the focus on customers.

    To ensure the long-term interests, IBs should provide customers with quality services, appropriate education, and appropriate advice for different investors, so that the customer's life cycle can be extended.

    To win the trust of customers and achieve mutual benefit, Brokers and IBs should trust each other and do their things.

    Are you a broker or IB?


    If you have a story that you would like to share with us, please feel free to contact us:

    Email: marketing@lwork.com

  • How to Choose the right Financial CRM Provider?
    How to Choose the right Financial CRM Provider?
    How to Choose the right Financial CRM Provider?

    Ok, after learning so much about financial CRM, how do you choose a CRM provider?

    First of all, the product itself meets your needs or not.

    Different brokers have different functional requirements for financial CRM systems. Some may only need basic account opening and task dealing functions, some require a full set of customer management, IB management and task dealing management, and some require special functions such as real-time rebates and scheduled rebates.

    Brokers need to choose the right financial CRM system based on actual conditions.

    Second, consider the brand and strength of the technology provider.

    You'd better choose a CRM provider with stable business performance and sufficient technical talent.

    Stable business performance can guarantee that they will provide you with stable technical services during the process of using their financial CRM system.

    At the beginning of the establishment, brokers might not pay attention to the reliability of Financial CRM providers, and chose the "cheapest one". However, just after they used the CRM system, his technology provider went bankrupt. Eventually, brokers were unable to access CRM system data and their business was seriously affected.

    Choosing a reliable financial CRM provider will ensure that there is technical support behind you. So you can focus on business growth without worrying about technology.

    So, what key points should you consider when choosing a financial CRM provider?

    1. Provider’s reputation in the whole industry. Are their product and technical strength verified by many peers?

    2. The size of the company's technical team. How good is their technology, and can it provide long-term technical support?

    Finally, consider cost and docking.

    When considering costs, not only the price of the financial CRM system itself, but comprehensive costs should be considered.

    1. The cost of the product itself

    That is the price of the product itself, such as the monthly fee for a cloud-based financial CRM solution.

    2. Docking costs

    Data must be migrated to the financial CRM system in some way without losing potential customers, databases, follow up records, etc. The cloud financial CRM solution is simple and fast-docking, so it is convenient for brokers to quickly carry out business.

    3. Cost of use

    Is the performance of the financial CRM system stable and user-friendly?

    Does the CRM provider provide adequate training and customer support?

    These all affect your subsequent experience.

    Your business may have just started, and you want to focus all your energy on business growth rather than technology development. The financial CRM system in SaaS mode is your best choice.

    LEAN WORK's financial CRM system——Broker Work, serving more than 500 financial brokers, has comprehensive functions, stable performance, and mature technology, and is well received by the industry.

    We mainly deploy financial CRM systems in SaaS mode, including Basic and Pro versions, and different versions have different functions. Start-up brokers can choose the Basic version to facilitate quick business. When the business grows, it can be upgraded directly from the Basic version to the Pro version to meet more business needs. Mature brokers can directly choose the Pro version to help your business grow.

    At the same time, LEAN WORK also provides a privatization deployment solution to better meet the needs of brokers for data security, regulatory compliance, and internal business system integration.

    Financial CRM solution—Broker Work


    financial crm guide free ebook
  • Where to Find the Best Financial CRM System?
    where to find the best financial crm system
    where to find the best financial crm system

    When you decide to purchase a financial CRM system to help your business grow, do you know where to find the most suitable financial CRM system?

    These are the most common choices.

    1.  Online search

    In the Internet age, search engines have given us great convenience. With a search engine, we can almost know everything that happens in the world, including: What is the best financial CRM system?

    Baidu and Google have a lot of introductions about financial CRM systems, but you need a keen eye to find the financial CRM system that is right for you.

    2. Participate in industry exhibitions

    Brokers can participate in financial industry exhibitions and find the most suitable financial CRM system at the exhibition.

    For example, iFX EXPO is a high-end event for professional financial institutions. Many industry-related companies will be invited to participate in the exhibition, such as brokers, traders, IBs, and technology providers. LEAN WORK, as a leading financial technology provider, has invited to participate in the exhibition five times.

    3. Peer recommendation

    The circle of finance is not big, peer recommendation is also a way to choose financial CRM.

    What financial CRM system is used by your peers? What are the advantages and disadvantages? You can explore from friends.

    LEAN WORK's financial CRM system serves more than 500 financial brokers, and maybe your peers use our products.

    4. Channel recommendation

    For the brokerage platform that is being built, your contractor may recommend some financial CRM systems or include the financial CRM system in the construction solutions they provide.

    Some contractors may even [give free CRM] in order to attract customers. However, please don't be blinded by [gift] and [free]. Be sure to understand the relevant functions of the product, and whether it can meet your business needs.

    Online search, participation in exhibitions, peer recommendation, and channel recommendation are all good ways to choose financial CRM. But either way, you should try it before making a decision.

    The best way is to [apply for a free trial]. This way you can quickly see if the function of the CRM system meets your needs or not.

    Love Financial CRM?

  • The Best Time to Purchase A Financial CRM System
    When is the Best Time to Purchase the Financial CRM System
    When is the Best Time to Purchase the Financial CRM System

    No matter which financial CRM system you purchase, choosing the best time to buy can bring you the most benefit.

    According to our experience, most brokers often purchase financial CRM systems during the following periods.

    1. The middle and late stages of platform construction

    For brokers who are building platforms, they will usually consider purchasing a financial CRM system in the middle and late stages of construction.

    why?

    The early stage of the construction process is mainly about company creation, official website design, and trading platform selection. In the middle and late stages of construction, you should consider the parts related to business processes, such as: How do customers open accounts? How to carry out customers’ follow-up management? How to manage IBs and perform rebates?

    These issues are all related to financial CRM solutions. Therefore, brokers in the late stage of construction have to start to consider which supplier's financial CRM system to choose.

    A good financial CRM system can help brokers solve customer account opening process, IB management issues, and customer follow-up, management, and task dealing issues, allowing brokers to manage platform business more automatically and efficiently.

    2. New brokers need to replace the financial CRM system

    New brokers that have just been established may have a tendency to replace the financial CRM system after 2-6 months of operation.

    At the beginning of its establishment, brokers may have chosen a financial CRM system provided by a certain IT provider for various reasons, but it took two or three months to discover [it’s not easy to use].

    Maybe the product itself is not designed properly, and can not meet the needs of the actual business process of the brokerage. Maybe that the brokerage needs some special functions, the existing CRM system cannot be satisfied.

    There may be many reasons, but the end result is that new brokers are beginning to consider replacing existing financial CRM systems and choosing new technology providers.

    3. Mature brokers open up new markets

    With the tightening of supervision in Europe and the United States, more and more established veteran brokers have begun to implement a globalization strategy and lay out the Asia-Pacific market.

    At this time, the financial CRM system used by the company headquarters is likely to be unable to meet the localized market demand, and the brokers need to purchase a more suitable financial CRM system.

    For example, in China, Malaysia, and other countries and regions, the IB model is the most popular way to get customers.

    Since the IB structure has many levels and many rebate rules, the financial CRM system of the brokerage company must have a multi-layered rebate function. Obviously, choosing the most appropriate financial CRM system will help brokers quickly adapt to the local market.

    For example, well-known brokers such as LMAX have chosen the [Financial CRM System - BROKER WORK], which is popular among Asia Pacific brokers, to help them develop their local market business.

    Are you building your brokerage platform now?

    Or are you considering replacing your existing financial CRM system?

    Or have you just entered the Asian market and want to find the best CRM solution?

    No matter which situation you are in, choose the most suitable financial CRM system and start growing your business quickly!

    Love Financial CRM?

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  • 5 Reasons to Choose A Cloud-based Financial CRM System
    Cloud-based Financial CRM System
    Cloud-based Financial CRM System

    What is a cloud-based financial CRM system?

    Cloud-based financial CRM means that CRM software is hosted in a cloud server. All users can access cloud-based CRM software anytime via the Internet.

    When information is stored in the cloud, you and your team can access CRM data from a mobile device or tablet to view customer information at any time.

    Upgrade your brokerage business to the cloud

    The huge and complex financial CRM system is no longer popular, and the days when IT teams are required to install and maintain systems are gone.

    Today's financial CRM system is not only more advanced in technology, but also more user-friendly. IT companies provide a variety of solutions to meet the unique needs of brokerage firms.

    Here are five reasons why brokers should consider upgrading their brokerage to the cloud:

    1.   Rapid deployment without installation

    Cloud financial CRM system does not need to be installed. Brokers only need to connect to the Internet, then they can log in and use it easily.

    You don't have to pay for hardware and server maintenance, and you don't need to have permanent IT staff on site, so you don't have to worry about complicated installations, data migration, or even software updates! - All of this can be done remotely for you.

    2.   Seamless access

    Because the server is cloud-based rather than a specific office or location, any device can be used to access a cloud-based CRM system anytime, anywhere.

    24/7 accessibility is the biggest advantage of the cloud financial CRM system.

    cloud-based financial crm

    Imagine that when you are on the road, your boss suddenly asks you to report the current number of the platform, or to find out the contact information of an important customer right away. What should you do?

    Must you go back to the office to do all this?

    NO!

    With the cloud financial CRM system, you can access the system anytime, anywhere in the office, train station, coffee shop, home.

    You only need to connect to the Internet to access the system from any device, whether it's a desktop, laptop, smartphone, or tablet. This is especially convenient for any modern business.

    3.   Flexible and scalable

    With a financial CRM system, small brokerages are likely to start only with functions that help them complete their current job and are related to their unique needs.

    However, as your business grows, you may decide to need more capacity, new features, or more advanced modules. In this case, you can immediately upgrade your cloud-based financial CRM system to meet your new needs.

    For example, if you use LEAN WORK’s financial CRM-BROKER WORK, you can upgrade it from the basic version to the Pro version as your business grows.

    4.   High level of data security.

    Financial CRM systems installed in the cloud use modern encryption methods to protect data.

    When a virus threat is detected, IT specialists will take immediate steps to protect data security. At the same time, all data is backed up on multiple servers after encryption to ensure that it is not lost.

    A good financial CRM system also allows brokers to control who can view the data. These all help to protect the security and privacy of brokerage data.

    5.   Affordable - especially for small brokerages

    The cost of an on-premise financial CRM system is relatively high, in addition to the initial cost of purchasing hardware and software, as well as the ongoing cost of upgrades and maintenance. All of this is especially difficult for small businesses.

    Cloud-based financial CRM systems usually charge monthly/quarterly/yearly, or according to the number of users.

    IT company will provide technical support and system maintenance as well as free software updates, which will greatly reduce the IT cost of brokers. It is very cost-effective for small brokerages.

    Love Financial CRM?

  • How to get financial CRM system: buy or develop by yourself?
    How to get financial CRM system: buy or develop by yourself?
    How to get financial CRM system: buy or develop by yourself?

    Before introducing technical means to improve your customer management, IB management, and workflow management, brokers will first encounter such a multiple-choice question: buy a financial CRM system or develop it yourself?

    financial crm system

    Develop CRM

    Using your own financial CRM system you may be very happy, but first, ask yourself two questions:

    1. Do you have a technical team that understands the business?
    2. Do you have enough development time?
    3. It usually takes at least 3-6 months to develop a complete financial CRM system.

    If your technical team is not familiar enough with business logic, it may take longer to modify the financial CRM system. The cost of raising a group of technicians is also a factor you should consider.

    Due to the large scale of the organization and the relatively stable business, the large brokerages have sufficient time and money.

    At the same time, they also have professional technical personnel to do technical things, so they have the ability to develop their own Financial CRM system.

    But for small and medium-sized brokerages, it is imperative to achieve business growth rather than developing a perfect financial CRM system. Therefore, the purchase of financial CRM system has become the best choice for them.

    Buy a financial CRM system

    If you choose to purchase a financial CRM system, there are three issues to consider:

    1. How much is your budget?
    2. How high is your requirement for matching products?
    3. How high are your performance requirements?

    According to the degree of product matching and the budget, brokers have the following options:

    1.Purchasing a generic version of the SaaS service

    If the financial CRM system provided by the service provider fully meets your needs, you can use the generic version of the SaaS service.

    SaaS CRM systems usually pay by the month, quarter, year, or by a number of users. The docking is fast and the cost is low, which can help brokers to start a business quickly.

    2.Custom Development

    Many times, the financial CRM system already on the market does not fully meet your needs.

    If the broker has already selected a financial CRM system and wants to add certain features to the system, then you can choose custom development.

    Custom development requires an extra charge, so brokers must have sufficient budget.

    3.Purchase API+ development yourself

    When you don't want to start completely new and have high requirements for product matching, you can choose to purchase the API of the financial CRM system and then develop it yourself.

    Of course, you must have a professional technical team to achieve that.

    4. Private cloud or privatized deployment

    Brokers with high-performance requirements can choose a private cloud or privatized deployment, but at a higher cost than the generic SaaS service.

    After learning about so many financial CRM solutions, which one do you think is best for you?

    Love Financial CRM?

  • 5 benefits why you should use financial CRM system

    5 benefits why you should use financial CRM system
    5 benefits why you should use financial CRM system

    1. Establish brokerage business online

    Account opening? Deposit? Task processing? These can all be done online.

    The financial CRM solution covers the entire process of the brokerage business, helping brokers to better conduct online business.

    2. Provide data support for evaluating IB quality

    Brokers with IB mode are often troubled by finding quality IBs and calculating rebates.

    Choosing excellent financial CRM can help brokers:

    1. Systematically manage IB
    2. Set multi-level rebate
    3. Automatic rebate
    4. Tracking the quality of direct customers developed by IBs

    Evaluate the quality of the IB with data and find the best IB with the highest input-output ratio.

    3.360° comprehensive understanding of customers

    With financial CRM, brokers can manage all customer data in one entrance and understand the whole picture of customers.

    Also, it can track the whole process of customers from account opening,deposit to transactions, which helps brokers to establish marketing activities in line with customer value journey and increase single customer income.

    4. Keep track of the platform's core operational data

    Because financial CRM can collect the core data of the platform and display it visually, the broker can use the dashboard tool to keep track of the operation status of the platform easily.

    5. Discover high-quality marketing access channels

    Brokers have invested heavily in their customer acquisition strategies. But in many cases, they don’t know which channel is the best to acquire customers.

    Financial CRM can track customer growth trends and conversions across different channels, helping brokers analyze channel quality and identify which one is worth investing.

    Love Financial CRM?

  • 7 signs that brokers need the financial CRM system

    When do brokers have to use financial CRM?

    No matter how big your company is, the days of managing potential customers and customers through spreadsheets, WeChat, QQ, paper, etc. are over.

    At the beginning of your brokerage business, it is best to have a financial CRM system to achieve a complete task processing process and efficient IB management, customer management.

    If you don't do this, as the business grows, you will soon find yourself in trouble.

    When you encounter the following 7 signs, you need to take financial CRM seriously:

    1. It is difficult to assess IB quality and find quality IBs

    The IB model is one of the most important ways to get customers in the retail foreign exchange market.

    Finding quality IB is a core theme that many brokerage owners have long been concerned about.

    However, with the increase in the number of IBs, it is hard for brokers to assess IB’s quality. Some bad IBs can bring risks to brokers.

    When you don't know how many direct customers each IB has developed, how is the quality of IB's direct customers, how many people are depositing money, and how much is the transaction volume? It will be difficult for brokers to assess the quality of the IBs.

    The financial CRM system can automatically count the number of direct customers developed by the IB through the exclusive promotion of the link.

    At the same time, the trend and subsequent status of the number of direct customers can be displayed graphically.

    Financial CRM provides data support for brokers to eliminate inferior IBs and find quality IBs.

    2. The rebate rules are complicated, and manual calculations always go wrong.

    If your IB system is large, you must have experienced the distress of multi-layers rebate calculations.

    The rebate rules are not only complicated, but they can also change frequently.

    Employees spend a lot of time calculating rebates and often make mistakes!

    Using financial CRM can help you achieve automatic rebates, freeing you from manual calculations and improving work efficiency.

    3. It is difficult to quickly understand the customer's overall picture

    The particularity of the financial industry, in addition to basic customer information, such as name, contact information, etc., as well as account information, such as account number, password, account type, transaction records and so on.

    The complete solution of financial CRM includes opening account and the management platform built around the customer so that the broker can understand all the information of the customer at one entrance and quickly understand the whole picture of the customer.

    4. Unable to analyze marketing channel quality

    Marketing activities are an important way for brokers to market.

    But the ads have been played so much, the money is spent a lot, how many customers are brought?

    What are the customer conversion rates for different channels?

    Which channels are worthy of promotion and which should reduce investment, financial CRM can provide data support for the channel quality assessment of brokers.

    5. Don't know which part of the customer conversion needs to be optimized.

    You may find that there are quite a lot of new customers who recently open account, so you are happy.

    Until the end of the month, the statistics show that the new account opening customers did not bring you real income!

    They may be stuck in the deposit, or they may have deposited, but they are not trading.

    How do you know which stage needs to be optimized and needs improvement?

    Financial CRM's customer conversion funnel can help you count customer conversions in different segments, allowing you to quickly identify the conversion stage that needs improvement.

    6. Want to start controlling the permissions of the platform role.

    In the beginning, you may have several roles, be a boss, and be customer service. You have to look at the customer information, and you will do the task review.

    As the business continues to grow, the number of customers grows, and the role of employees begins to have different responsibilities.

    You can't have all the people with the same admin rights.

    Customer service is customer service, sales are sales, finance is finance, and each person should have specific permissions depending on their responsibilities.

    At this point, you need a financial CRM system which can customize permissions, optimize internal management process, and protect customer data.

    7. Want to know the status of platform operation data at any time.

    Many times, due to the lack of automated technical means, brokers are unable to keep track of the core operational data of the platform.

    How many customers are there on the platform now?

    What is the amount of deposit?

    What is the monthly trading volume?

    These core data often require manual summary reporting.

    Financial CRM visualizes the platform's core data through business intelligence(BI)tools, and can also send data reports to brokers every workday.

    The person in charge of the platform can keep abreast of the operation status even if he or she is not in the company.

    Love Financial CRM?